Senior Brand Strategist, AWS Brand Strategy

Key job responsibilities

• Develop and maintain brand architecture frameworks for a growing, complex technology portfolio
• Contribute to naming, prefixing, and endorsement strategies that balance discoverability with portfolio coherence
• Author messaging platforms, value propositions, and positioning frameworks for new and existing services
• Translate brand strategy into actionable guidance for product marketing, campaigns, and creative teams
• Apply evidence-based marketing principles (e.g., reach vs. targeting, the 95/5 rule, mental availability) to brand recommendations
• Use behavioral science and cognitive psychology insights (processing fluency, somatic markers, heuristics) to inform creative strategy and brand identity decisions
• Partner with analytics teams to interpret brand tracking, media mix modeling, and campaign effectiveness data
• Stay current with marketing effectiveness literature (Ehrenberg-Bass, IPA databank, etc.) and translate findings into practical recommendations
• Contribute to brand standards, guidelines, and governance processes that scale consistency without slowing teams down
• Develop tools, templates, and frameworks that make it easy for cross-functional partners to apply brand strategy correctly
• Identify inconsistencies across the portfolio and develop clear, actionable remediation plans
• Work within the broader brand organization to align visual identity, verbal identity, and strategic positioning
• Partner with product marketing, product management, advertising, and creative teams to embed brand strategy into go-to-market motions
• Develop and present strategic recommendations to senior leaders, with clear rationale rooted in data and research
• Influence without authority across a matrixed organization; drive alignment through compelling logic and stakeholder empathy
• Contribute to team learning agendas, research projects, and capability-building initiatives.

Basic Qualifications

• Bachelor's degree in marketing, communications, business, or equivalent
• 6+ years experience in brand strategy, brand management, or strategic marketing
• 5+ years experience in B2B technology marketing (SaaS, cloud, enterprise software, or developer platforms)
• Demonstrated experience developing brand architecture, messaging frameworks, or portfolio strategy for multi-product organizations
• Experience presenting strategy and recommendations to VP+ audiences

Preferred Qualifications

• Familiarity with marketing science and effectiveness research (Ehrenberg-Bass Institute, IPA, Binet & Field, Byron Sharp)
• Working knowledge of behavioral science, cognitive psychology, or decision science (e.g., processing fluency, dual-process theory, heuristics and biases)
• Experience with brand tracking research, mental availability measurement, or distinctive asset testing
• Background in developer marketing or infrastructure/platform technology
• Experience working with brand identity systems at scale (verbal and/or visual)
• Familiarity with media strategy, reach planning, or marketing mix modeling
• Experience at a top-tier brand consultancy, agency strategy department, or in-house brand team at a major technology company