Senior BI & Marketing Analyst

About the role

PeopleFinders.com – Remote – Reports to Performance Marketing Leadership

The Senior BI & Marketing Analyst is the company’s hands‑on business intelligence resource, responsible for turning data from across the business into timely, accurate reporting and actionable insight — with a particular focus on performance marketing. The role partners with marketing leadership to define data needs and personally executes analysis, reporting, and dashboard development.

Responsibilities

• Analyze customer acquisition performance across paid search, display, affiliate, and organic channels – spend efficiency, conversion rates, cost per acquisition, and cost per subscriber – and recommend optimizations to the performance marketing team.
• Build and maintain reporting on subscription funnel economics: trial starts, trial‑to‑paid conversion, rebill/retention, churn, and customer lifetime value by channel and campaign.
• Analyze A/B and pricing test results to guide decisions on page content, UX, offers, and pricing.
• Investigate anomalies in traffic, conversion, and revenue data; distinguish real business changes from tracking or attribution artifacts before findings reach stakeholders.
• Retrieve and aggregate data from multiple sources (web analytics, ad platforms, billing/subscription systems, internal databases) into clear, actionable reporting for stakeholders at all levels.
• Design, build, and maintain automated dashboards and reporting solutions in Domo, migrating existing manual and legacy reporting into governed, automated pipelines.
• Automate and optimize existing manual data workflows, reducing time‑to‑insight and error risk.
• Partner with leadership to define key metrics, KPIs, and dashboards that measure business performance; maintain clear metric definitions and a single source of truth.
• Plan the reporting and analytics roadmap at a high level with business owners, then prioritize and execute the work individually and with BI contractors.
• Work with cross‑functional teams (marketing, product, engineering, finance) and external agency partners on day‑to‑day execution of analytics projects and initiatives.
• Coordinate work with BI contractors supporting platform development, reviewing output for quality and consistency.

Basic Qualifications

• 3+ years of experience in business intelligence, marketing analytics, or a comparable analytical role.
• Strong SQL skills, with experience querying and aggregating large datasets from multiple sources; experience with cloud data warehouses (Snowflake preferred).
• Hands‑on experience building dashboards and automated reporting in a modern BI platform; Domo experience is required (Power BI, Tableau, or Looker also relevant).
• Direct experience supporting a performance marketing or growth team (paid search, display, affiliates).
• Experience with subscription or trial‑based D2C business models and their economics (LTV, ROAS, churn, cohort analysis).
• Advanced Excel skills, including complex functions, pivot tables, and linked, multi‑source workbooks.
• Demonstrated ability to ramp quickly on a new business, industry, and unfamiliar datasets — investigating, mastering, and documenting them with minimal guidance.
• Ability to operate at both altitudes: shape analytics priorities with leadership, then personally deliver the work end‑to‑end.
• Strong communication skills — able to present complex quantitative findings in a simple, intuitive format to executive audiences.
• Self‑starter with high standards for quality, performance, and accuracy.

Preferred Qualifications

• Familiarity with Google Analytics (GA4), UTM‑based attribution, and combining web analytics with internal data.
• Experience working with billing/subscription platform data (e.g., Recurly, Chargebee, Stripe).
• Experience analyzing A/B tests with tools such as VWO, Optimizely, or similar.
• Experience collaborating with external media agencies or BI contractors.
• Bachelor’s or Master’s degree in Business, Computer Science, Data Science, Statistics, Mathematics, Engineering, or equivalent work experience.

Benefits

• 401(k) with matching
• Medical, Dental, Vision, and Life Insurance

Pay

Salary range: $110,000 – $120,000