Senior B2B Influencer Marketing Producer

Company Overview

Collectively, part of the Brandtech Group, is a global social influence company that combines SaaS technology with high-touch, strategy-led services. It works with brands across technology, fashion, retail, gaming, entertainment, consumer goods, and other industries to develop integrated social activation strategies.

About the Role

The Senior Producer will own end-to-end B2B influencer campaigns focused on mid-market executives. The role covers strategy, talent research and recruitment, campaign production, client communication, influencer relationships, timelines, and budgets across multi-phase programs.

Responsibilities

• Source C-level influencers and negotiate contracts to help clients engage mid-tier executives.
• Develop integrated influencer strategies aligned with PR initiatives and corporate narratives.
• Lead internal and client-facing meetings, including agendas, campaign updates, problem-solving, and recaps.
• Pitch and book executive thought leaders for podcasts, trade associations, specialized conferences, and executive dinners.
• Research, recruit, cast, and present influencer talent for paid and earned campaigns, supported by clear strategic rationale.
• Build long-term relationships with influencers and serve as the primary contact for business opinion leaders and executive stakeholders.
• Translate technical innovations and B2B product benefits into authoritative, engaging stories.
• Monitor relevant cultural, industry, media, and influencer trends.

Qualifications

• 4-6 years of relevant experience in influencer marketing, social media, or public relations.
• At least three years of B2B campaign experience activating thought leaders for technology or fintech brands.
• Working knowledge of PR research, executive visibility planning, and media relationship development.
• Experience identifying niche authorities, speakers, and subject-matter experts based on industry credibility.
• Strong verbal and written communication skills, including client presentations and executive reporting.
• Excellent organization, project management, time management, and attention to detail.
• Ability to manage five or more strategic client projects simultaneously.
• Entrepreneurial, collaborative approach with strong follow-through.

Pay

Base salary: $98,000-$110,000 per year

Schedule

Full-time, senior-level role