Senior Association Engagement Partner- Sustainability

Responsibilities

• Develop the association & external demand strategy (targets, tiers, offers, messaging) aligned to business, product, and regional priorities.
• Build a partnership roadmap covering outreach, events, content, co-marketing, and integration milestones.
• Establish market coverage models by sector/region and test hypotheses for highest-yield partners.
• Identify, source, and negotiate agreements with associations, certifying bodies, trade groups, and other demand drivers (publishers, platforms, ecosystems).
• Secure program placements: endorsed provider status, member benefit programs, event speaking slots, and newsletter/web placements.
• Define and manage co-marketing calendars: webinars, roadshows, digital campaigns, thought leadership, case studies, and joint PR.
• Partner with Government Affairs to align with policy positions, regulatory timelines, and public-sector sensitivities; ensure all partner communications are compliant and on-message.
• Partner with the Associations/Alliances team to avoid overlap, share intelligence, and standardize templates, playbooks, and SLAs.
• Stand up repeatable partner onboarding (value proposition, offer constructs, lead process, reporting).
• Build toolkits (email copy, event kits, microsite/landing page templates, talking points, training decks).
• Drive field enablement: objection handling, association-member messaging, and case stories.
• Define KPIs, instrumentation, and reporting cadence; run quarterly business reviews with top partners.
• Track and improve pipeline velocity, partner-influenced revenue, and retention/expansion from association-originated accounts.
• A/B test offers, content, and channels; sunset low-yield engagements and scale winners.

Qualifications

• 6–10+ years in partnerships, business development, channel/alliances, or B2B demand generation (association experience strongly preferred).
• Proven ability to activate sustainability or ESG aligned-partnerships that generate business demand.
• Background in sustainability and related programs and regulations.
• Strong understanding of sustainability issues:CircularityCarbon Climate reporting/disclosureMulti-Attribute Sustainability programsSustainable operationsDemonstrated success closing and scaling association or ecosystem partnerships that generate qualified pipeline and revenue.
• Strong communication skills with the ability to translate sustainability requirements into compelling partner offerings.
• Excellent stakeholder management across Government Affairs, Legal, Marketing, and Sales.
• Preferred Knowledge of global regulatory frameworks (e.g., climate disclosure rules, emissions standards, ESG reporting requirements).
• Familiarity with policy/advocacy calendars, RFPs, and procurement cycles.
• Strong data orientation: cohort analysis, channel ROI, multi-touch attribution.
• Event strategy and speaking/thought leadership experience.
• Strong sustainability storytelling and event programming‑capabilities.