Senior Associate, Video Investment

Overview

The Senior Associate will support the Manager and Associate Director levels on behalf of Spark Foundry Digital clients. You will manage day-to-day planning and buying across a variety of digital programs, including:

• Broadband video programs across the portals and a variety of niche content sites
• Brand specific online plans (traditional online banners, sponsorships, etc.)
• TV-centric digital/online extension sponsorships and integration programs
• Advanced TV trial initiatives including interactive TV, VOD, etc.

Responsibilities

Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.). Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work.

Develop digital media plan recommendation based on integrated communication planning processes.

Connect with traditional planning and buying teams to ensure ideal synergy is delivered.

Negotiate and buy approved digital media plan programs.

Develop success metrics/measurement goals for all digital programs.

Report on and optimize digital programs on an ongoing basis.

Qualifications

• 1+ years of online/digital media planning and implementation expertise
• Acquisition and branding background and familiarity/proficiency with the following systems/tools: Mediaocean, MBox, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
• Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
• PowerPoint, Excel, Word
• Strong oral/written communication and negotiation skills

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.