Senior Associate, SEO SEM

Company Description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Overview

The Senior Associate, SEO/SEM is the key support resource for the Search team. The Senior Associate assists with tactical outputs like keyword research, meta data development, quality assurance, optimization, and implementation/results analysis. The goals for the role are to learn and apply basic search principles that support short- and long-term strategies for client’s online search campaigns. The media specialist will be the day-to-day steward of search media execution, responsible for monitoring and maintaining campaign development, activation and performance.

Responsibilities

• Knows how the agency works and how jobs flow through the agency
• Understands basic mathematical concepts
• Basic computer skills/programs, with strong understanding of Excel
• Has a basic understanding of digital marketing
• Basic grasp of high-level concepts of SEO and SEM
• Solid writing skills
• Coordinate with manager to understand clients’ goals and client deliverables
• Research keywords target audience utilized in search
• Assist with search keyword and content recommendations
• Assist in pulling performance reports, organizing data, providing insights and optimizations
• Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, analytics platforms etc.
• Diligently and flawlessly executes on assigned area of project
• Campaign set-up within platforms including campaign creation, uploading assets, tagging and Q/A
• Day-to-day monitoring of paid search (SEM) performance
• Responsible for learning all core search metric calculations and relationships (e.g. CPC, CPA, CTR, impression share, weighted averages)
• Monitor and maintain paid search campaign budgets, pacing and bid adjustments to hit client KPIs
• Proactively advocate for campaign adjustments based on performance trends
• Timely delivery of all work
• Detailed, professional and timely communications to internal team
• Ability to clearly communicate both orally and in writing
• Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate

Qualifications

• Adherence to agency procedures
• Proficiency in Microsoft Office Suite
• Strong quantitative skills, including analytical abilities and math proficiency
• Solid verbal and written communication skills
• Teamwork and Collaboration
• Minimal, if any, industry knowledge is expected

Pay

Compensation Range: USD $50,065.00 - USD $66,360.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be