Senior Associate, Content Distribution & Offsite SEO
for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only if posting has real content.
Let's parse posting:
- Intro: description of Toast, Organic Growth team, role description. That's about the role. So we can have About the role
with paragraphs summarizing.
- Responsibilities: list of duties under "A day in the life (Responsibilities):" then bullet list. So we need Responsibilities
with - items.
- Requirements: under "What you'll need to thrive (Requirements):" bullet list. So
Requirements
with list.
- Nice to Have's: could be considered Qualifications or Skills? The posting includes "Nice to Have's:" with items. Could map to Qualifications or Skills. Since we have sections Qualifications and Skills. We could put Nice to Have's under Qualifications or Skills. Probably Qualifications includes required and nice-to-have? But we already have Requirements for required. Nice to Have's could go under Qualifications (or Skills). Let's decide: Use Qualifications for nice-to-have items. Or Skills for skills like AI tools, etc. The nice-to-have list includes: Experience with Reddit or community-led growth strategies, B2B SaaS or restaurant/hospitality industry marketing background, A track record of closing competitive backlink or citation gaps with measurable results. Those are more experience/qualifications. So put under Qualifications.
- Pay: posting includes base salary range for zones. That's pay info. So we need Pay
with details.
- Benefits: posting mentions total rewards, benefits, link to benefits page. So we can include Benefits section with description.
- Schedule: not mentioned explicitly; there is hybrid working model description. Could be considered Schedule? The posting includes "Our Approach to Hybrid Working". That's about work arrangement, not schedule per se. Could be considered Schedule? The instruction: include Schedule section only if posting actually states them. It does mention hybrid work model, but not specific schedule (e.g., full-time, remote). Might be considered Schedule? Probably not enough specific schedule info. Safer to omit Schedule.
- Skills: we could include a Skills section for specific skills like writing, outreach, SEO tools, AI tools, project management. The Requirements already list skills. But we could separate: Requirements for experience, Skills for abilities. However we already used Requirements for the bullet list of experience and skills. Might be okay to not have separate Skills section if content overlaps. But we have to follow instruction: prefer few substantive sections over many thin ones. So we could combine Requirements and Skills into one? But we already used Requirements for the list. Could rename that section to Requirements & Skills? But instruction says use specific headings. We must use exactly those headings if we include them. So we could include both Requirements and Skills sections, but ensure they have distinct content. Let's extract:
Requirements (mandatory):
- 4+ years of experience in SEO or content marketing with a track record of building backlinks and earning organic coverage
- Strong writing skills – comfortable drafting guest posts and pitches yourself, not just securing placements for content written by others
- Experience running outbound outreach campaigns at scale
- Familiarity with SEO/AEO/GEO tooling (Ahrefs or similar, Profound, Google Search Console, etc.) to identify link/citation gaps and prioritize outreach targets
- Comfortable using AI and LLM-based tools in your workflow as well as understanding how AI/LLM citation ecosystems work
- Strong written communication for pitches and outreach
- Strong project management instincts – you can track multiple outreach workstreams and keep things moving without constant check-ins
Nice to Have's (could be Skills):
- Experience with Reddit or community-led growth strategies
- B2B SaaS or restaurant/hospitality industry marketing background
- A track record of closing competitive backlink or citation gaps with measurable results
These are more like qualifications/experience. Could treat them as Qualifications.
Thus we have:
- About the role (intro paragraphs)
- Responsibilities (list)
- Requirements (list)
- Qualifications (nice-to-have list)
- Pay (salary ranges)
- Benefits (total rewards description)
We should not include Skills if we used Qualifications for nice-to-have. But we could also have Skills section for the specific skill items (writing, outreach, tools, AI, project management). However those are already in Requirements. To avoid duplication, we could keep Requirements as experience and skills combined, and omit Skills. That's acceptable.
Now we need to strip boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Remove lines like "Apply today!", "Toast is committed to creating an accessible and inclusive hiring process." etc. Also remove "Learn more about our benefits at ..."? That's benefits info but it's a link; we can keep description but maybe drop the URL? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep the description of benefits, but we can keep the link as part of the description? It's a URL; it's substantive. We'll keep it.
Similarly, "Learn more: https://careers.toasttab.com/ai-in-hiring" is about AI in hiring process; that's not a section we have; it's boilerplate? It's about hiring process; could be considered legal/EEO? Might be considered boilerplate but it's substantive about hiring process. However we are not including a section for Hiring Process; we could drop it as it's not requested headings. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The AI hiring process link might be considered legal/boilerplate; safer to drop.
Similarly, "Our Approach to Hybrid Working" with link to locations page: that's about work arrangement; we could incorporate into Benefits or maybe a separate section? Not requested headings; we could drop or incorporate into Benefits? Probably drop as not requested.
"People Are the Secret Ingredient..." is culture fluff; could be dropped as boilerplate.
"Apply today!" is application instruction; drop.
"Toast is committed to creating an accessible..." is EEO; drop.
"For roles in the United States..." legal; drop.
Thus we keep only core role description, responsibilities, requirements, nice-to-have, pay, benefits.
Now craft HTML.
We need About the role
then paragraphs.
We'll combine intro paragraphs into maybe two
elements.
Let's extract:
"Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. The Organic Growth team is responsible for guiding and supporting restaurant and retail operators from their first question to their final decision – establishing Toast as the trusted authority through high-quality, organic content that turns discovery into opportunity. You'll own the outreach and off-site authority-building work that sits between our content production and its reach – building the backlink, citation, and third-party mention profile that both search engines and AI systems already trust. You'll partner closely with your Organic Growth team members and cross-functional stakeholders to make sure what we publish earns a place in the conversations that matter, including how AI systems are increasingly answering questions about the food and hospitality industry. This is a high-output role for a writer-outreacher who is also a clear thinker: someone who can draft a compelling guest post as comfortably as they can identify the right target and angle for it, treats writing and distribution as one connected job rather than two separate hand-offs, sees every new tool or article as a fresh outreach opportunity, continues to search for opportunities in external mentions."
That's the role description.
Now Responsibilities list: after "A day in the life (Responsibilities):" we have bullet points:
- Pitch relevant blogs and industry publications to earn coverage and backlinks organically, closing our referring-domains gap versus competitors.
- Own outreach and ongoing relationship management with third-party review sites for inclusion and improved placement knowing LLM citations correlate heavily with off-site authority and structured mentions.
- Write and place guest posts on relevant third-party sites — owning the piece end to end, from drafting to securing the placement — and source and execute content opportunities with cross-functional teams.
- Run structured backlink outreach campaigns targeting our highest-value assets — free tools, On the Line and Data by Toast articles, compare pages, and ungated resources.
- Systematically close competitive link and citation gaps by targeting the backlink and citation sources competitors hold that we don't.
- Monitor the health of our backlink profile — tracking toxic links, lost links, and anchor text distribution, and flagging disavow or removal actions when needed.
- Maintain an organized, up-to-date outreach and link-building tracker (source, target URL, link type, status) so pipeline visibility doesn't live in any one person's inbox.
- Contribute to Organic Growth's Reddit strategy and engagement — monitoring threads for citation-worthy questions and working cross-functionally to build genuine community presence rather than link-dropping.
- Keep an outreach pipeline and tracker moving continuously; when a new asset launches, you're the reason its reach doesn't stop at publish.
- Collaborate with partners in Brand Content & Authority, PR, and Product to source material, identify link and citation gaps, and turn outreach targets into secured placements.
- Set the vision for new outreach channels and partnership types — spotting where an asset or competitive gap can be extended next, and building the case for it.
- Embrace AI tools to accelerate your workflow — target research, pitch drafting, and gap analysis — building faster and with higher quality.
Now Requirements list: after "What you'll need to thrive (Requirements):" bullet points:
- 4+ years of experience in SEO or content marketing with a track record of building backlinks and earning organic coverage
- Strong writing skills – comfortable drafting guest posts and pitches yourself, not just securing placements for content written by others
- Experience running outbound outreach campaigns at scale
- Familiarity with SEO/AEO/GEO tooling (Ahrefs or similar, Profound, Google Search Console, etc.) to identify link/citation gaps and prioritize outreach targets
- Comfortable using AI and LLM-based tools in your workflow as well as understanding how AI/LLM citation ecosystems work
- Strong written communication for pitches and outreach
- Strong project management instincts – you can track multiple outreach workstreams and keep things moving without constant check-ins
Nice to Have's list:
- Experience with Reddit or community-led growth strategies
- B2B SaaS or restaurant/hospitality industry marketing background
- A track record of closing competitive backlink or citation gaps with measurable results
Pay: The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy. Zone A $83,000—$133,000 USD Zone B $72,000—$115,000 USD Zone C $65,000—$104,000 USD
We should keep that as Benefits? Actually Pay section: we can include the salary ranges. Also mention total rewards components.
Benefits: The posting says: "Our Total Rewards Philosophy We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits."
We can keep that as Benefits section.
Now we need to ensure we don't include filler like "comm
Requirements
with list. - Nice to Have's: could be considered Qualifications or Skills? The posting includes "Nice to Have's:" with items. Could map to Qualifications or Skills. Since we have sections Qualifications and Skills. We could put Nice to Have's under Qualifications or Skills. Probably Qualifications includes required and nice-to-have? But we already have Requirements for required. Nice to Have's could go under Qualifications (or Skills). Let's decide: Use Qualifications for nice-to-have items. Or Skills for skills like AI tools, etc. The nice-to-have list includes: Experience with Reddit or community-led growth strategies, B2B SaaS or restaurant/hospitality industry marketing background, A track record of closing competitive backlink or citation gaps with measurable results. Those are more experience/qualifications. So put under Qualifications. - Pay: posting includes base salary range for zones. That's pay info. So we needPay
with details. - Benefits: posting mentions total rewards, benefits, link to benefits page. So we can include Benefits section with description. - Schedule: not mentioned explicitly; there is hybrid working model description. Could be considered Schedule? The posting includes "Our Approach to Hybrid Working". That's about work arrangement, not schedule per se. Could be considered Schedule? The instruction: include Schedule section only if posting actually states them. It does mention hybrid work model, but not specific schedule (e.g., full-time, remote). Might be considered Schedule? Probably not enough specific schedule info. Safer to omit Schedule. - Skills: we could include a Skills section for specific skills like writing, outreach, SEO tools, AI tools, project management. The Requirements already list skills. But we could separate: Requirements for experience, Skills for abilities. However we already used Requirements for the bullet list of experience and skills. Might be okay to not have separate Skills section if content overlaps. But we have to follow instruction: prefer few substantive sections over many thin ones. So we could combine Requirements and Skills into one? But we already used Requirements for the list. Could rename that section to Requirements & Skills? But instruction says use specific headings. We must use exactly those headings if we include them. So we could include both Requirements and Skills sections, but ensure they have distinct content. Let's extract: Requirements (mandatory): - 4+ years of experience in SEO or content marketing with a track record of building backlinks and earning organic coverage - Strong writing skills – comfortable drafting guest posts and pitches yourself, not just securing placements for content written by others - Experience running outbound outreach campaigns at scale - Familiarity with SEO/AEO/GEO tooling (Ahrefs or similar, Profound, Google Search Console, etc.) to identify link/citation gaps and prioritize outreach targets - Comfortable using AI and LLM-based tools in your workflow as well as understanding how AI/LLM citation ecosystems work - Strong written communication for pitches and outreach - Strong project management instincts – you can track multiple outreach workstreams and keep things moving without constant check-ins Nice to Have's (could be Skills): - Experience with Reddit or community-led growth strategies - B2B SaaS or restaurant/hospitality industry marketing background - A track record of closing competitive backlink or citation gaps with measurable results These are more like qualifications/experience. Could treat them as Qualifications. Thus we have: - About the role (intro paragraphs) - Responsibilities (list) - Requirements (list) - Qualifications (nice-to-have list) - Pay (salary ranges) - Benefits (total rewards description) We should not include Skills if we used Qualifications for nice-to-have. But we could also have Skills section for the specific skill items (writing, outreach, tools, AI, project management). However those are already in Requirements. To avoid duplication, we could keep Requirements as experience and skills combined, and omit Skills. That's acceptable. Now we need to strip boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Remove lines like "Apply today!", "Toast is committed to creating an accessible and inclusive hiring process." etc. Also remove "Learn more about our benefits at ..."? That's benefits info but it's a link; we can keep description but maybe drop the URL? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep the description of benefits, but we can keep the link as part of the description? It's a URL; it's substantive. We'll keep it. Similarly, "Learn more: https://careers.toasttab.com/ai-in-hiring" is about AI in hiring process; that's not a section we have; it's boilerplate? It's about hiring process; could be considered legal/EEO? Might be considered boilerplate but it's substantive about hiring process. However we are not including a section for Hiring Process; we could drop it as it's not requested headings. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The AI hiring process link might be considered legal/boilerplate; safer to drop. Similarly, "Our Approach to Hybrid Working" with link to locations page: that's about work arrangement; we could incorporate into Benefits or maybe a separate section? Not requested headings; we could drop or incorporate into Benefits? Probably drop as not requested. "People Are the Secret Ingredient..." is culture fluff; could be dropped as boilerplate. "Apply today!" is application instruction; drop. "Toast is committed to creating an accessible..." is EEO; drop. "For roles in the United States..." legal; drop. Thus we keep only core role description, responsibilities, requirements, nice-to-have, pay, benefits. Now craft HTML. We needAbout the role
thenparagraphs. We'll combine intro paragraphs into maybe two
elements. Let's extract: "Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. The Organic Growth team is responsible for guiding and supporting restaurant and retail operators from their first question to their final decision – establishing Toast as the trusted authority through high-quality, organic content that turns discovery into opportunity. You'll own the outreach and off-site authority-building work that sits between our content production and its reach – building the backlink, citation, and third-party mention profile that both search engines and AI systems already trust. You'll partner closely with your Organic Growth team members and cross-functional stakeholders to make sure what we publish earns a place in the conversations that matter, including how AI systems are increasingly answering questions about the food and hospitality industry. This is a high-output role for a writer-outreacher who is also a clear thinker: someone who can draft a compelling guest post as comfortably as they can identify the right target and angle for it, treats writing and distribution as one connected job rather than two separate hand-offs, sees every new tool or article as a fresh outreach opportunity, continues to search for opportunities in external mentions." That's the role description. Now Responsibilities list: after "A day in the life (Responsibilities):" we have bullet points: - Pitch relevant blogs and industry publications to earn coverage and backlinks organically, closing our referring-domains gap versus competitors. - Own outreach and ongoing relationship management with third-party review sites for inclusion and improved placement knowing LLM citations correlate heavily with off-site authority and structured mentions. - Write and place guest posts on relevant third-party sites — owning the piece end to end, from drafting to securing the placement — and source and execute content opportunities with cross-functional teams. - Run structured backlink outreach campaigns targeting our highest-value assets — free tools, On the Line and Data by Toast articles, compare pages, and ungated resources. - Systematically close competitive link and citation gaps by targeting the backlink and citation sources competitors hold that we don't. - Monitor the health of our backlink profile — tracking toxic links, lost links, and anchor text distribution, and flagging disavow or removal actions when needed. - Maintain an organized, up-to-date outreach and link-building tracker (source, target URL, link type, status) so pipeline visibility doesn't live in any one person's inbox. - Contribute to Organic Growth's Reddit strategy and engagement — monitoring threads for citation-worthy questions and working cross-functionally to build genuine community presence rather than link-dropping. - Keep an outreach pipeline and tracker moving continuously; when a new asset launches, you're the reason its reach doesn't stop at publish. - Collaborate with partners in Brand Content & Authority, PR, and Product to source material, identify link and citation gaps, and turn outreach targets into secured placements. - Set the vision for new outreach channels and partnership types — spotting where an asset or competitive gap can be extended next, and building the case for it. - Embrace AI tools to accelerate your workflow — target research, pitch drafting, and gap analysis — building faster and with higher quality. Now Requirements list: after "What you'll need to thrive (Requirements):" bullet points: - 4+ years of experience in SEO or content marketing with a track record of building backlinks and earning organic coverage - Strong writing skills – comfortable drafting guest posts and pitches yourself, not just securing placements for content written by others - Experience running outbound outreach campaigns at scale - Familiarity with SEO/AEO/GEO tooling (Ahrefs or similar, Profound, Google Search Console, etc.) to identify link/citation gaps and prioritize outreach targets - Comfortable using AI and LLM-based tools in your workflow as well as understanding how AI/LLM citation ecosystems work - Strong written communication for pitches and outreach - Strong project management instincts – you can track multiple outreach workstreams and keep things moving without constant check-ins Nice to Have's list: - Experience with Reddit or community-led growth strategies - B2B SaaS or restaurant/hospitality industry marketing background - A track record of closing competitive backlink or citation gaps with measurable results Pay: The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy. Zone A $83,000—$133,000 USD Zone B $72,000—$115,000 USD Zone C $65,000—$104,000 USD We should keep that as Benefits? Actually Pay section: we can include the salary ranges. Also mention total rewards components. Benefits: The posting says: "Our Total Rewards Philosophy We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits." We can keep that as Benefits section. Now we need to ensure we don't include filler like "comm