Senior Associate, Paid Search

Omnicom Media · New York, NY · Yesterday

OTHRFull-time

About the job

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation. With deep expertise in data and technology, we deliver audience-first, full-funnel and omni-channel strategies to align with L'Oréal's mission: Create the Beauty that moves the world.

For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.

The Search Team

Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from specialized knowledge and resources including training, development, sharing best practices, access to tools and collaboration.

Responsibilities

Oversee the implementation of day-to-day paid search activities and provide updates to the team
Support the team in monthly billing and reconciliation processes and protocols
Analyze search query data to identify optimization opportunities and make recommendations
Track account performance, identify trends, and make necessary adjustments
Lead the creation of paid search keyword and ad copy
Train and mentor junior team members and provide guidance and support as needed
Assist in the creation and analysis of performance reports
Act as a quality assurance check for the account and Excel workbooks

Qualifications

Relevant post-secondary education, training, or equivalent experience
Minimum 1.5+ years of relevant paid search management experience
Hands-on experience with Google Ads and Microsoft Ads
Hands-on experience with any bid management platform such as Marin, SA360 or SKAI
Proficient in Microsoft Office software, most importantly Excel
Familiarity with AI buying agents such as Google/Bing Performance Max & Scripts
Ability to quickly learn and apply new software and tools
Strong analytical skills and ability to think critically; passion for A/B testing
Results-driven professional with a passion for learning and a desire to succeed in a fast-paced agency setting
Actively seeks out opportunities to learn and develop new skills
Enjoys working in a team environment and contributes to a positive team dynamic
Strong communication and organization skills

Preferred Certifications