Senior Associate, Measurement & Ad Tech - Marketing Technology

About The Team

DoorDash’s mission is to grow and empower local economies. The Marketing Technology team builds and delivers best-in-class tools, data, and processes to support teams in acquiring new customers, driving retention, and growing new business lines across all audiences. We partner closely with Product, Engineering, Data Science, and Analytics teams to ensure marketing efforts align with business outcomes.

About The Role

We are seeking a Senior Associate, Marketing Technology & Measurement to build and maintain the measurement systems that enable our marketing organization to move faster and prove impact at scale. With 4+ years of experience, you will own the measurement foundations, including tracking link architecture, postback configurations, and pixel governance across our MMP stack (Singular, Appsflyer), as well as integrations with paid-media platforms (Meta, TikTok, Reddit, Snap, TTD, affiliate, etc.).

• Own the measurement foundations - tracking link architecture, postback configurations, and pixel governance across our MMP stack (Singular, Appsflyer).
• Maintain and improve the tooling and automations, including AI-assisted measurement workflows, that streamline channel and creative teams' operations.
• Manage paid-media platform integrations, design and document how systems connect via APIs and data pipelines, and implement and maintain tags, variables, and events via GTM or equivalent.
• Build reporting and self-serve tooling, write SQL to debug campaign data gaps, build dashboards for campaign performance, creative analysis, and delivery metrics.
• Investigate and resolve high-impact data issues, diagnose iOS/Android discrepancies, missing campaigns, and postback failures; partner with Singular and ad platform vendors when integrations require changes.

This is a technical marketer role requiring deep mobile measurement expertise, strong SQL skills, hands-on integration experience, and comfort building AI-enabled workflows. This role reports to the Senior Manager, Data & Measurement within the Growth Marketing organization.

Qualifications

• 4+ years in marketing technology, performance marketing ops, or growth analytics — with a proven track record of owning end-to-end measurement workstreams.
• Advanced SQL for debugging, reporting, and QA across campaign, event, and spend data in a warehouse environment (Snowflake or equivalent).
• Hands-on MMP experience tracking links, postbacks, app/web attribution, and working knowledge of SKAN and privacy-era iOS measurement.
• Practical event tracking expertise across major ad platforms (Meta, TikTok, Snap, Reddit, or Google), pixels, CAPI, custom conversions, postback payloads, and vendor coordination.
• Experience designing and implementing tags, variables, and events in a tag management system (GTM, Adobe Tags, Tealium, or similar), including coordination with media pixels and server-side integrations.
• Strong digital/mobile media fluency: UTMs, campaign structure, paid social/programmatic/affiliate channels, and core metrics (CPA, ROAS, CPI, delivery, conversion) used for optimization.
• Experience building and maintaining dashboards in Sigma, Looker, Tableau, or similar tools that marketing teams rely on for daily decisions.
• Strong System architecture awareness: API integrations, data flows, and how MarTech platforms connect across CRM/lifecycle, warehouse, attribution, and campaign systems.
• Familiarity with agentic and AI-assisted workflows: LLM integrations, RAG, marketing copilots, or AI coding tools applied with strong review and testing discipline.
• Experience analyzing digital performance data: by format, placement, and audience — and translating findings into optimization recommendations for creative and channel teams.

Pay

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.