Senior Associate, Measurement & Ad Tech - Marketing Technology

About the Team

DoorDash’s mission is to grow and empower local economies. The Marketing Technology team builds and delivers best-in-class tools, data, and processes to support teams in acquiring new customers, driving retention, and growing new business lines across all their audiences. They partner closely with Product, Engineering, Data Science, and Analytics teams to ensure marketing efforts align with business outcomes.

About the Role

We're hiring a Senior Associate, Marketing Technology & Measurement, to build and maintain the measurement systems that enable our marketing organization to move faster and prove impact at scale. With 4+ years of experience, you'll own the measurement foundations—tracking link architecture, postback configurations, and pixel governance across our MMP stack (Singular, Appsflyer), plus paid-media platform integrations (Meta, TikTok, Reddit, Snap, TTD, affiliate, and more).

Responsibilities

• Advance Marketing’s measurement capabilities: Continue improving the systems, standards, and workflows that connect campaign activity to business outcomes and help teams make faster, more confident decisions across paid and owned channels.
• Build & Maintain Marketing Tools: Build the tooling and automations that channel and creative teams rely on to launch, optimize, and measure faster.
• Automate Operations: Replace repetitive operational work with automated workflows (including AI-assisted ones) that scale with the business.
• Own Event Tracking Links: Postback templates, partner mappings, CAPI/pixel setup, custom conversions, and deduplication across Meta, TikTok, Reddit, Snap, and affiliate platforms with proper change control.
• Manage paid-media platform integrations: Design and document how systems connect via APIs and data pipelines across Snowflake, Sigma, Singular, and lifecycle/CRM tools; implement and maintain tags, variables, and events via GTM or equivalent.
• Drive AI-assisted measurement workflows: Leverage LLM, workflow automation, and emerging AI capabilities to automate reporting, accelerate insight generation, and optimize campaign performance at scale.
• Build reporting and self-serve tooling: Write SQL to debug campaign data gaps, build dashboards for campaign performance, creative analysis, and delivery metrics.
• Establish tracking governance and standards: Own campaign-naming taxonomy, UTM standards, and postback change control; reduce tracking errors through scalable, self-serve tooling and clear documentation.
• Investigate and resolve high-impact data issues: Diagnose iOS/Android discrepancies, missing campaigns, and postback failures; partner with Singular and ad platform vendors when integrations require changes.
• Collaborate cross-functionally: Partner with Performance Marketing, Analytics, Data Engineering, and external partners to translate business goals into shipped configurations and durable measurement standards.

Requirements

• 4+ years in marketing technology, performance marketing ops, or growth analytics — with a proven track record of owning end-to-end measurement workstreams.
• Advanced SQL for debugging, reporting, and QA across campaign, event, and spend data in a warehouse environment (Snowflake or equivalent).
• Hands-on MMP experience tracking links, postbacks, app/web attribution, and working knowledge of SKAN and privacy-era iOS measurement.
• Practical event tracking expertise across major ad platforms (Meta, TikTok, Snap, Reddit, or Google), pixels, CAPI, custom conversions, postback payloads, and vendor coordination.
• Experience designing and implementing tags, variables, and events in a tag management system (GTM, Adobe Tags, Tealium, or similar), including coordination with media pixels and server-side integrations.
• Strong digital/mobile media fluency UTMs, campaign structure, paid social/programmatic/affiliate channels, and core metrics (CPA, ROAS, CPI, delivery, conversion) used for optimization.
• Experience building and maintaining dashboards in Sigma, Looker, Tableau, or similar tools that marketing teams rely on for daily decisions.
• Strong System architecture awareness: API integrations, data flows, and how MarTech platforms connect across CRM/lifecycle, attribution, and campaign systems.
• Familiarity with agentic and AI-assisted workflows: LLM integrations, RAG, marketing copilots, or AI coding tools applied with strong review and testing discipline.
• Experience analyzing digital performance data: by format, placement, and audience — and translating findings into optimization recommendations for creative and channel teams.

Qualifications

• Advanced degree in Computer Science, Statistics, Data Science, or related field.
• Proven ability to manage and optimize complex measurement systems.
• Experience with multiple MMP platforms and ad platforms (Meta, TikTok, Snap, Reddit, etc.).
• Strong understanding of data privacy regulations and compliance practices.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Skills

• Advanced SQL for campaign, event, and spend data.
• Hands-on experience with MMP platforms (Singular, Appsflyer).
• Practical event tracking expertise across major ad platforms.
• Experience with tag management systems (GTM, Adobe Tags, Tealium).
• Strong digital/mobile media fluency with UTMs, campaign structure, and paid social/programmatic/affiliate channels.
• Experience with data warehousing solutions (Snowflake, Sigma).
• Familiarity with AI and automation tools (LLM, workflow automation).
• Experience with dashboarding tools (Sigma, Looker, Tableau).
• Strong system architecture awareness, API integrations, and data flows.
• Experience with data privacy regulations and compliance practices.

Benefits

DoorDash offers a comprehensive benefits package including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws, medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program.