Senior Associate, Marketing Strategy (Offers & Shopping)

About the role

As a Senior Associate, Offers & Shopping Marketing Strategy, you will shape and scale connected customer journeys from discovery to activation to redemption. You will translate customer and product signals into journey concepts, messaging strategy, test plans, and clear creative briefs, then partner with cross‑functional teams to launch and learn, improving relevance and measurable customer value across digital channels.

Responsibilities

• Support the team lead in evolving end‑to‑end customer journey strategy across touchpoints.
• Develop new journey and campaign concepts based on customer insights, product signals, and performance trends.
• Define audience and personalization strategy (targeting inputs, eligibility logic needs, and content rules) with analytics and product partners.
• Build and maintain a learning agenda and experimentation roadmap, including hypotheses, test design, and measurement approach.
• Partner with the campaign execution team to convert strategy into requirements and creative briefs.
• Align stakeholders on what will be launched, timing, and how outcomes will be measured.
• Contribute to offer curation and placement recommendations across key owned surfaces.
• Synthesize performance insights into clear recommendations for optimization, prioritization, and next‑best tests.
• Help run partner campaign workflows, including intake, prioritization, briefing, governance, and decision routines.

Required qualifications

• 5+ years of experience in marketing strategy, lifecycle or journey strategy, or digital marketing planning.
• Demonstrated ability to translate customer insights and product signals into clear priorities and journey plans.
• Experience with personalization and targeting concepts and lifecycle‑based messaging strategy.
• Strong grounding in measurement and experimentation, including hypothesis‑driven testing and interpreting results.
• Experience leading through influence in cross‑functional, matrixed environments.
• Strong organizational and problem‑solving skills; able to drive alignment from ambiguity.
• Excellent written and verbal communication skills; able to simplify complex ideas for diverse stakeholders.
• Bachelor’s degree required.

Preferred qualifications

• Experience in offers, shopping, e‑commerce, loyalty, or value ecosystems.
• Familiarity with segmentation and signals used to improve relevance.
• Experience partnering with media or partner marketing teams to integrate partner goals into customer journeys while maintaining a consistent customer experience.
• Comfort developing lightweight operating models (intake, governance, prioritization) that improve speed and clarity.
• Strong storytelling and presentation skills for strategy readouts and test results.
• Experience collaborating with creative and marketing technology teams.
• Track record of improving activation and redemption through journey optimization and iterative testing.

About the team

The Consumer & Community Banking division serves Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small‑business loans, and payment processing. The team leads the U.S. in credit‑card sales and deposit growth, offers the most‑used digital solutions, and consistently ranks first in customer satisfaction. Merchant Services, a key part of the division, provides payment, fraud, and data‑security solutions for companies worldwide.

About us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also support small businesses, nonprofits, and cities with solutions that meet all their financial needs.

Compensation

We offer a competitive total rewards package, including a base salary determined by role, experience, skill set, and location. Eligible employees may receive commission‑based pay and/or discretionary incentive compensation, paid in cash and/or forfeitable equity, in recognition of individual achievements and contributions.

Benefits

• Comprehensive health‑care coverage
• On‑site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching
• Additional programs and benefits based on eligibility