Senior Associate, Marketing & Growth

About the role

The Senior Associate, Marketing & Growth role is part of a fast-growing events portfolio, focusing on driving audience growth and lifecycle marketing strategies. Key responsibilities include owning the complete audience journey, developing scalable programs, and optimizing marketing performance.

Responsibilities

• Lead audience development and lifecycle marketing initiatives designed to increase event registrations, improve audience quality, and build lasting engagement.
• Leverage CRM, paid media, automation, and analytics to optimize marketing performance.
• Create automated, behavior-based marketing journeys that personalize the audience experience.
• Develop targeted nurture programs for key audience segments.
• Execute integrated marketing campaigns across various channels.
• Optimize paid acquisition campaigns and manage email marketing execution.
• Create event communications and manage follow-up campaigns.
• Align marketing strategies with event objectives and audience needs.
• Analyze registration trends and audience insights to identify growth opportunities.
• Design and execute A/B tests to improve marketing outcomes.
• Provide updates and insights to stakeholders for assigned events.

Requirements

• Strategic and analytical marketer with experience in growth marketing, lifecycle marketing, CRM, event marketing, or related fields.
• Experience managing integrated campaigns across email, paid media, and owned marketing channels.
• Strong understanding of lifecycle marketing principles, customer journeys, and marketing automation.
• Proven experience developing audience segmentation and personalization strategies.
• Experience managing paid social campaigns focused on acquisition and conversion growth.
• Excellent analytical skills with the ability to interpret performance data and translate insights into actionable recommendations.
• Exceptional written communication skills with strong attention to detail.
• Experience with marketing automation platforms and CRM systems.
• Experience using AI tools to improve marketing workflows, personalization, or campaign optimization.
• Familiarity with HTML/CSS for email marketing.
• Previous experience marketing conferences, live events, media products, or audience-driven businesses.

Benefits

• Competitive salary range of approximately $31.25-$38.46 per hour, depending on location, experience, skills, and qualifications.
• 401(k) plan with employer matching contributions.
• Comprehensive health insurance options, including PPO and high-deductible plans.
• Employer contributions to Health Savings Accounts (HSA).
• Dental and vision coverage.
• 12 weeks of paid primary caregiver leave.
• Generous vacation policy and company holidays.
• Quarterly mental health days.
• Annual learning and development stipend.
• Monthly work-from-home stipend.
• Tele-mental health services and wellness resources.
• Healthcare advocacy and support programs.
• Inclusive fertility, hormonal health, and family-forming benefits.
• Financial assistance resources through employee support programs.
• Flexible work options designed to support parents and caregivers.
• Virtual company-sponsored events and opportunities to connect with colleagues.
• A collaborative, inclusive, and diverse workplace culture focused on innovation and growth.