Senior Associate, Integrated Media Planning

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth.

About the role

The Senior Associate, Integrated Media Planning is responsible for leading the planning, implementation, and tracking of media plans, activations, and presentations. The Senior Associate is expected to have a strong working knowledge of the media space (both traditional and digital media, with an emphasis in audio) and available media research. As the day-to-day steward on assigned brands, the Senior Associate will develop and maintain a deep knowledge of their clients’ business over time. They are responsible for ensuring all client media requirements are executed in a timely and accurate manner. This role is a steppingstone towards managing a planning team as the leader of an associate planner and provides an opportunity to develop people management skills, evaluating their performance, and managing their growth.

Responsibilities

• Approach any situation with energy and interest, displaying passion for pop culture, trends, and motivations in consumer behavior.
• Support management to navigate challenges and/or ask for help from above when needed, as clients, partners, and even we are imperfect, but all challenges have solutions.
• Continually seek to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
• Develop delegation skills as a manager of our Associate level, where delegation is key.
• Build relationships internally or with clients by being personal, understanding, and demonstrating a desire to do what’s best for the team and the client.

Requirements

• Graduate of a four-year college or university.
• 1-2 years of media planning experience.
• Experience successfully managing individual deliverables, previous involvement in developing and managing media programs, and responding to the flow of client media-related needs.
• Sufficient communication skills across internal teams and client-facing contacts.
• Comfort planning across channels and platforms.
• Readiness to learn the client service aspect of media planning.
• Command of media fundamentals and ability to educate an Assistant.
• Understanding of key research sources.
• Some knowledge of current trends and innovations in media.
• Comfort with trafficking, data, analytics, and measurement.

Pay

$65,000 - $70,500

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.