Senior Associate, Integrated Media Planning

Overview

The Senior Associate, Integrated Media Planning is responsible for leading the planning, implementation, and tracking of media plans, activations, and presentations. The role expects a strong working knowledge of the media space (both traditional and digital media, with an emphasis in audio) and available media research. As the day-to-day steward on assigned brands, the Senior Associate is expected to develop and maintain a deep knowledge of their clients' business over time, ensuring all client media requirements are executed in a timely and accurate manner.

Qualifications

• Graduate of a four-year college or university
• 1-2 years of media planning experience
• Experience successfully managing individual deliverables, previous involvement in developing and managing media programs, and responding to the flow of client media-related needs
• Sufficient communication skills across internal teams and client-facing contacts
• Comfort planning across channels and platforms
• Readiness to learn the client service aspect of media planning
• Command of media fundamentals and ability to educate an Assistant
• Ready to take on management responsibilities
• Understanding of key research sources
• Some knowledge of current trends and innovations in media
• Comfort with trafficking, data, analytics, and measurement

Responsibilities

• Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends, and motivations in consumer behavior.
• Problem Solving - clients, partners, and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
• Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
• Delegation - as a manager of our Associate level, this role is where delegation skills begin and are key.
• Relationship Building - whether internally or with clients, practices the ability to be personal, understanding, and a desire to do what’s best for the team and the client.

Pay

$40,000 - $75,000

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.