Senior Associate, Integrated Marketing

About the role

Clean Power Alliance (CPA) is Southern California's locally operated not-for-profit default electricity provider for 38 communities within Los Angeles and Ventura counties and the 4th largest electricity provider in the State of California. We provide clean renewable energy at competitive rates to over three million residents and businesses through approximately one million customer accounts.

Responsibilities

• Develop and present detailed marketing plans to stakeholders, articulating our vision and strategy for promoting CPA's initiatives.
• Lead the development of cross-channel marketing plans that ensure consistent messaging, audience targeting, customer experience, and campaign objectives across all touchpoints.
• Create and inform brand and program strategy development by leveraging secondary and primary market research, analytics, and benchmarks, ensuring our approaches are data-driven and effective.
• Manage the planning, execution, and optimization of paid media campaigns across traditional and digital channels, maximizing outreach and engagement.
• Manage community outreach through events, and engagement activities to increase CPA awareness and program participation.
• Ensure brand consistency across all marketing channels and touchpoints, reinforcing CPA's commitment to clean energy and community service.
• Collaborate with External Affairs, Customer Care, Programs, Finance, and other departments to align marketing priorities and ensure cohesive communication.
• Contribute to CPA's yearly planning and goals, ensuring marketing strategies support our broader organizational objectives.
• Manage project timelines, budgets, and resources, ensuring all components are executed as planned.
• Manage and track the progress of marketing communications (Marcom) initiatives, promptly addressing any discrepancies or issues to maintain the overall quality of projects.
• Perform other duties as assigned.

Requirements

• Proficient with Microsoft Office Suite.
• Ability to act with integrity, professionalism, and confidentiality.
• Ability to fully own tasks and processes with minimal oversight.
• Ability to handle multiple priorities to meet deadlines and escalate key issues.
• Proficient with data visualization tools and software (i.e., Tableau, Power BI).

Qualifications

• Candidates must have a bachelor's degree and 5-6 years of experience in marketing, communications, or journalism.
• Bachelor's degree in marketing, communications, or journalism preferred.
• Experience with Google analytics, social media, and media monitoring analytics.
• Experience with MailChimp, project management software, and Tableau.

How to Apply

Candidates should apply on CPA's Career Page. The start date for the position is as soon as possible and will remain open until filled.