Senior Associate, Influencer

About the role

Weber Shandwick is seeking a Senior Associate, Influencer to join our dynamic team. The ideal candidate will have 2 years of experience in influencer marketing, preferably at an agency or in-house at a brand. They should be fluent in social platforms and adept at identifying talent trends, understand the relationship between influencer content and paid media, and be comfortable supporting influencer contracting and negotiations.

Responsibilities

• Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)
• Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
• Manage influencer outreach, negotiations, contracting, and onboarding processes
• Support content production, asset management, and timeline tracking across influencer programs
• Collaborate with paid social team to optimize influencer content for amplification
• Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve
• Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table
• Help manage reporting, performance tracking, and learnings for ongoing optimization
• Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach

Qualifications

• Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms)
• Adept at identifying talent trends
• Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams
• Sharp project management skills — highly organized, detail-oriented, and deadline-driven
• Culturally curious — stays plugged into what’s trending, who’s shaping conversations
• Self-starter who takes initiative, problem-solves independently, and brings fresh thinking to the table
• Team player who thrives in a collaborative, integrated environment
• Must have true passion and understanding of pop culture and be part of the community (music, gaming, fashion, food, internet culture, etc)
• Energy driven by lifestyle, influences creative ideations, understands the role and importance of diversity, equity & inclusion (DE&I), and is culturally vigilant
• Deep understanding of the influencer landscape, proven ability to build, speak, and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents
• Open to a public-facing role, willingness to speak publicly about influencer trends when opportunities present themselves to the WS Influencer Team
• Experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)
• Ready to lead at any moment, learn to “step up to the plate” and lead effectively in the client's and agency's best interests while also helping to cultivate, mentor, and coach mid to junior staff members on the influencer team
• Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick
• Think like a lawyer: understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch
• Experience building engaged audiences on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms
• Know how to build a story: build client presentations that tell smart, compelling stories, never "rinse and repeat"
• Be curious, always: willing to learn a little bit of everything, and open to taking on anything

Pay

$59,000 USD - $65,000 USD

Schedule

Minimum of three days a week in the office, with the objective to increase this requirement over time.

Benefits

Equal opportunity/affirmative action employer. Weber Shandwick is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do.

Company Information

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.