Senior Associate, eCommerce

KINESSO is the technology-driven performance marketing agency at the heart of IPG Mediabrands, delivering actionable growth for agency partners and clients. We combine optimization, analytics, AI, and experimentation to turn action into outcomes. Formed by uniting Matterkind, Reprise, P3, and Kinesso, KINESSO offers an end-to-end engine for planning, optimization, data-driven strategy, e-commerce growth, and curated marketplaces. With over 6,000 employees in more than 60 countries, we serve as the industry’s most powerful delivery engine.

About the role

We are seeking a dynamic Senior Associate to join our growing Commerce team. In this role, you will support the development, planning, buying, execution, and measurement of media plans for shopper and commerce media clients. You will innovate and guide Commerce planning and buying processes, collaborating closely with national Planning and Buying teams to ensure a holistic Commerce media function.

The Commerce team specializes in planning, buying, executing, and measuring Commerce media—any media elements tied to retailers. This includes in-store signage (e.g., coupon machines, shelf blades), billboards driving traffic to stores, digital ads (search, display, OLV/STV) on platforms like Amazon or Kroger.com, influencer partnerships, and shoppable technology to enhance conversion. The team supports clients’ commerce, shopper, and customer marketing teams, with a focus on measuring product sales both online and in-store.

Responsibilities

• Media Knowledge
  • Understand media channels (e.g., display, OLV, STV, in-store, OOH) and retail media networks (RMNs) and their platforms.
  • Familiarity with DSP interface functionality (campaign hierarchy, audience builder, PMP/PG setup, reporting suite) and managed service dashboards.
  • Preliminary understanding of individual RMN capabilities across tactics, targeting, and reporting methodology.
• Account Management & Strategy
  • Support the Manager in developing, presenting, managing, and measuring omnichannel commerce media programs.
  • Lead RFP and negotiation processes for managed service campaigns, applying previous learnings.
  • Assist in building audience targeting details and budget allocation at the tactic/placement level based on client goals.
  • Apply learnings from previous campaigns to future initiatives.
  • Host kickoff calls for new campaign launches with partners or DSP activation teams to ensure client-approved strategy is accurately reflected.
  • Identify growth opportunities and propose test-and-learn ideas.
  • Manage vendor communications and deliver client communications as appropriate.
  • Contribute to building detailed media plans, including tactics, audiences, flighting, and KPIs to drive client performance.
  • Input and manage plans within MediaTools where applicable.
  • Support the creation of client-ready materials (e.g., presentations, reporting).
  • Maintain detailed records of media plans, performance reports, and other client-relevant documents.
  • Own status documents and timelines for internal or client-facing use.
  • Ensure accurate meeting minutes, recaps, and next steps.
  • Demonstrate knowledge of outstanding deliverables on the team agenda.
  • Lead day-to-day billing, actualizing, and clearing invoices.
• Execution
  • Participate in the buying process and stewardship to ensure original objectives are met.
  • For managed service campaigns: work with partners to maintain and optimize campaigns based on performance, monitoring via partner dashboards.
  • For self-service campaigns: collaborate with DSP activation teams to implement strategies and optimize performance, monitoring within the platform.
  • Work with retailers and DSP partners to ensure proper data onboarding and complete necessary paperwork before campaign launch.
  • Locate, determine, and build relevant audience segments in DSP platforms.
  • Coordinate creative assets between clients, creative agencies, and partners.
  • Accurately enter IOs into Prisma and build trafficking sheets.
  • Become proficient with 3rd-party ad-serving, site-served placements, tracking, and analytic systems to input media plan details and launch campaigns.
  • Monitor pacing to ensure delivery aligns with campaign flighting for both managed and self-service campaigns.
  • Measure media performance at all stages to ensure objectives are met.
  • Analyze and report data on a daily, weekly, bi-weekly, monthly, or ad-hoc basis.
  • Turn insights into actionable next steps by highlighting cause, effect, and recommendations.
  • Use historical data or vendor relationships to create benchmarks for current campaign performance.
  • Maintain client and industry benchmarks for performance comparison.
• Relationships
  • Serve as the day-to-day lead with media partners for communication and meeting scheduling.
  • Work cross-functionally with national planning & investment, ad operations, product, reporting, analytics, finance, and other account teams.
  • Actively participate in key vendor meetings and share recaps/notes with the team.
  • Mentor Associates and provide growth opportunities.
• Training & Development
  • Participate in trainings and proactively communicate areas of needed or desired growth for yourself and Associates.
  • Share proactive ideas with the internal team.
• Industry Knowledge
  • Seek out information to stay current on media trends and share relevant insights with the team.
  • Maintain familiarity with client business objectives and their connection to daily work.

Requirements

• 1-3 years of working experience, with agency and/or commerce media experience preferred.
• Working knowledge of the commerce industry and platforms, including major retailers and supporting technology (e.g., Amazon Ads, Walmart Connect, Roundel, Pacvue, Skai, Criteo, TTD).
• Excellent written and verbal communication skills, with proven problem-solving ability.
• Self-sufficient, proactive, and process-oriented, with strong organizational skills to manage multiple tasks.
• Strong time management skills and ability to meet tight deadlines in a fast-paced environment.
• Comfortable managing up, providing task progress, campaign performance updates, and addressing team needs.
• Proficient in Microsoft Office (Excel, PowerPoint, etc.).
• Knowledge of industry tools such as MediaTools, Prisma, etc.

Benefits

• Medical and dental coverage.
• 401(k) plans.
• Flexible spending accounts.
• Life insurance and disability coverage.
• Employee discount program.
• Employee stock purchase program.
• Paid family benefits.

Pay

$66,500 - $75,000 annually. The final salary will depend on factors such as experience, skill set, qualifications, market considerations, and budgetary constraints.

Schedule

Omnicom requires employees to work in the office for a minimum of three days a week, with potential for additional in-office days as directed by the agency or manager. Many teams already require five days of in-office attendance.