Senior Ecommerce Associate

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans—and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design. Our presence spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform, alongside distribution through premier independents and top national retailers. We’re looking for passionate, driven, and innovative individuals to join our fast-paced, collaborative, and mission-driven team in New York.

About the role

As the Senior Ecommerce Associate, you will report directly to the Sr. Manager of E-commerce. You will collaborate on site merchandising strategy to drive conversion, reduce bounce rates, and increase sell-thru, while owning all merchandising execution. This role involves monitoring and reporting on key metrics, providing insights to inform channel strategies, and supporting product launches from planning through execution. You will partner with cross-functional teams—including marketing, planning, and design—to ensure seamless product updates and overall site optimization. As the key point of contact for e-commerce product strategy, you will play a critical role in optimizing our online presence, enhancing the customer journey, and meeting KPIs to support business growth.

This role is based in our New York Headquarters 5 days a week.

Responsibilities

• Collaborate with Sr. Manager of Ecommerce on site merchandising strategy to drive decreased bounce rate, increased conversion, and sell-thru rate against planning and ecomm’s KPIs.
• Serve as a key facilitator of ecommerce channel merchandising & product strategy, supporting channel owners on respective merch strategies.
• Closely monitor & report against sell-thru rate to inform channel strategies and remain in lockstep with planning to ensure KPIs are achieved.
• Partner with Sr. Manager of Ecomm to provide daily, weekly, and monthly reporting of key site metrics as well as merchandising & product sell-thru performance, including insights, recommendations, and action items to inform & improve overall digital marketing strategy.
• Regularly review & recommend improvements to critical path. Partner with digital marketing channel leaders to understand & quantify their tactics as they relate to critical path, providing insights and recommendations.
• Coordinate and execute all site content updates, including strategizing needed updates, briefing the UX/UI designer, QA’ing, and performance tracking & reporting.
• End-to-end execution over product launches on site, including product uploads, content uploads, QA’ing, and cross-functional coordination between planning, photo, copy, ecomm, and brand.
• Collaborate closely with brand & creative to track and report against site creative to drive forward a data-backed creative strategy across the site.

Requirements

• Bachelor's degree in Business, Marketing, Computer Science, or a related field.
• 3-5 years of experience in ecommerce or digital marketing, ideally from a retail brand environment.
• Proficient in Shopify merchandising, including product catalog management, optimizing product listings, creating promotions, and ensuring a seamless customer shopping experience.
• Familiarity with website analytics tools, A/B testing, and SEO best practices.
• Experience with website optimization for speed, user experience (UX), and mobile performance.
• Ability to analyze sales data to identify trends, product performance, and customer behavior.
• Experience creating reports and presenting insights to stakeholders.
• Strong ability to identify issues (e.g., website bugs, payment issues) and implement effective solutions.

Benefits

• Competitive wage
• Group health plans: health, vision, and dental insurance
• Welfare benefits: life, AD&D, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance

Pay

Up to $80,000 annually based on experience and qualifications. This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.