Senior Associate, Consumer Communications

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services, enabled by a vertically integrated platform that spans diagnosis, medication delivery, and ongoing care. Since 2017, Ro has helped millions of patients in nearly every U.S. county, including 99% of primary care deserts. Ro is consistently recognized as a top workplace in healthcare, New York, and for women and parents, earning over 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021.

About the role

The Senior Associate of Consumer Communications will play a central role in driving earned storytelling initiatives that build the Ro brand and highlight its award-winning products, services, and patient ambassadors. Reporting to the Senior Director of Communications, this individual will collaborate cross-functionally with teams in Comms, Growth, Brand, Clinical, and external agency partners. They will own key storytelling pillars—including patient storytelling, expert commentary, and data-driven insights—and help bring brand/marketing campaigns and company announcements to life through strategic media engagement.

The ideal candidate is energized by working with media, has a strong pulse on consumer trends across traditional and social platforms, and can connect storytelling opportunities to Ro’s products, services, and long-term goals. They are passionate about Ro’s mission, an organized operator with strong project management skills, and comfortable using data to quantify impact and derive insights. They have a writing voice that makes complex healthcare topics digestible and compelling to consumer audiences.

Responsibilities

• Lead the development of media pitches centered around Ro’s products, services, patient stories, and expert commentary
• Proactively identify timely storytelling opportunities across consumer health, culture, and media trends and map to strategic media targets
• Translate clinical research, surveys, and proprietary data into compelling earned media narratives
• Support and coordinate communications planning and execution for product launches, partnerships, and key campaigns
• Draft backgrounders, talking points, and media briefs for spokesperson interviews and announcements
• Partner with subject-matter experts, medical advisors, and patient ambassadors to shape digestible expert commentary and prepare them for media opportunities
• Coordinate and manage reporter product trials to support earned storytelling opportunities and strengthen media relationships
• Collaborate closely with Ro’s PR consultants to execute outreach and manage deliverables
• Work cross-functionally to ensure consumer PR efforts align with company priorities and timelines
• Track and report on earned media performance, including monitoring affiliate and analytics platforms
• Maintain media lists, coverage trackers, and key planning documents to ensure operational rigor
• Keep close tabs on product updates and timelines across Ro’s various product offerings

Qualifications

• 3-5 years of experience in consumer communications, supporting earned media initiatives in-house or at a PR agency
• Experience leading execution of earned campaigns and securing media coverage
• A keen interest in consumer trends and a strong sense of how to position healthcare, wellness, and lifestyle topics within cultural conversations
• Ability to make complex healthcare topics accessible and engaging
• Experience working with subject-matter experts or executive spokespeople
• Strong project management skills and ability to manage multiple workstreams simultaneously
• Collaborative mindset with the ability to galvanize stakeholders across the company
• Experience utilizing reporting tools such as Impact, Mixpanel, or similar platforms
• Experience in healthcare or highly regulated industries preferred

Pay

The target base salary for this position ranges from $91,800 to $111,000, in addition to a competitive equity and benefits package. Compensation is determined based on factors including location, job-related knowledge, skills, and experience.

Schedule

Ro supports flexible work arrangements anywhere in the United States. For team members in the tri-state (NY) area, in-person collaboration at HQ is expected on Tuesdays and Thursdays. For those outside the tri-state area, in-person collaborations occur throughout the year (e.g., during team on-sites).