Senior Associate - Collections Marketing (Hybrid)

Responsibilities

• Develop insight-driven marketing strategies that include campaign recommendations, testing opportunities and clear timelines.
• Conduct customer research studies to build organizational empathy and understanding for customers at the persona-level and customer experiences.
• Identify and build the case for new marketing and customer experience opportunities to pursue.
• Collaborate with channel & digital teams to deliver campaigns into the market.
• Write clear and concise test documents and test plans.
• Translate and communicate business goals into effective creative briefs.
• Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
• Manage multiple projects and navigate changing priorities while staying focused on delivering excellent results.
• Collaborate with multiple partner teams and navigate/negotiate through a complex organization.

Qualifications

• Bachelor’s degree or Military experience
• At least 2 years in brand strategy, product or digital marketing with experience in managing multiple channels on agency or client-side
• At least 2 years of experience in planning, executing and analyzing marketing programs
• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks