Senior Associate Brand Manager -La Marca

We’re a family-owned company with a 90+ year legacy, consistently recognized as a Glassdoor “Best Places to Work.” Our portfolio includes 130+ alcohol beverage brands spanning wine, malt, spirits, and ready-to-drink beverages, including the #1 wine and spirits brands in the U.S.—Barefoot Wine and High Noon. We’re proud to be the official sponsors of the NFL, NHL, UFC, and PGA of America.

About the Role

As a Senior Associate Brand Manager for the LaMarca brand at Gallo, you will play a key role in shaping and advancing brand strategies that drive business growth, strengthen consumer connections, and support long-term success. You’ll partner cross-functionally to develop and execute impactful marketing initiatives, evaluate market opportunities, and help deliver exceptional brand experiences across multiple channels.

Working closely with brand leaders and subject matter experts, you’ll contribute to strategic planning, business reviews, and executional excellence while ensuring brand plans align with company objectives and financial goals. You’ll leverage consumer, customer, and channel insights to identify opportunities, optimize brand performance, and support innovative marketing initiatives. Your role will involve analyzing data, monitoring trends, managing budgets, and connecting brand storytelling to meaningful consumer experiences.

This position offers the opportunity to contribute to a dynamic portfolio while building expertise in brand strategy, consumer marketing, channel activation, and business management. If you are energized by solving business challenges, uncovering insights, and bringing brands to life through meaningful consumer engagement, this role provides an exciting opportunity to grow your career.

Responsibilities

• Develop and execute brand strategies to drive business growth and strengthen consumer connections.
• Partner cross-functionally to create and implement impactful marketing initiatives.
• Evaluate market opportunities and deliver exceptional brand experiences across multiple channels.
• Contribute to strategic planning, business reviews, and executional excellence.
• Analyze consumer, customer, and channel insights to identify opportunities and optimize brand performance.
• Manage budgets, monitor trends, and connect brand storytelling to meaningful consumer experiences.
• Collaborate with teams to influence key stakeholders and balance strategic thinking with strong execution.
• Travel up to 50% of the time to designated business locations and support in-market expectations.
• Travel up to 5% of the time for onboarding, training, meetings, and events (in addition to the 50% travel requirement).

Requirements

• Master's degree plus 2 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR
• Bachelor’s degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR
• Bachelor’s degree plus 3 years of Gallo sales, marketing, engineering, or operations experience reflecting increasing levels of responsibility; OR
• High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility.
• Strong analytical and financial acumen.
• Skilled in project management.
• Ability to effectively partner with cross-functional teams.
• Excellent written and verbal communication skills.
• Must be 18 years or older.

Qualifications (Preferred)

• Master's degree plus 4 years of brand marketing experience; OR
• Bachelor’s degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR
• Bachelor’s degree plus 6 years of Gallo sales, marketing, hospitality, engineering, or operations experience reflecting increasing levels of responsibility.
• Brand management experience.
• IRI Circana experience.
• Experience managing multiple external agencies.
• CPG, Pharmaceutical, or Alcohol beverage industry experience.

Location

Must be willing and able to be based in Modesto, CA (requires 3 days/week onsite) or Dallas, TX (requires 5 days/week onsite). You will be expected to live within a commutable distance.

Pay

Compensation range: $103,100 - $154,700 per year. Actual compensation will be determined by factors such as education, experience, knowledge, skills, internal equity, and alignment with market data. This position may also be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.

Benefits

• Medical and dental coverage.
• 401k plans with company match.
• Profit sharing.
• Pet insurance.
• Company holidays.
• Access to an employee wine shop.
• Additional benefits may be discussed during the interview process.