Senior Associate Brand Manager

About the Role

CORDURA® Advanced Fabrics is seeking an experienced Senior Associate Brand Manager to join the team in Kennesaw, GA. This role focuses primarily on the strategic planning and execution of our digital and social media channels, managing external agency partners to drive brand awareness, audience engagement, lead generation, and business growth. The ideal candidate is a strategic, business-minded marketer who translates business objectives into effective campaigns both online and offline.

Our Team

The Global Marketing Team creates value by supporting the CORDURA® business with effective communication and global marketing support offline and online. Primarily based in Kennesaw, Georgia, in the US, we also have teammates located in Shanghai, China, as well as across the globe. Our team leads tradeshows both domestically and internationally in addition to providing marketing support to our global colleagues. Here, you are encouraged to use and grow your skills in ways that are personally fulfilling and mutually beneficial for you, our customers, communities, businesses, and partners.

Responsibilities

• Develop and own the NA/EMEA digital and social media strategy for the CORDURA® brand, ensuring alignment with business objectives, marketing priorities, and regional initiatives.
• Align the NA/EMEA social strategy with the AP regional strategy.
• Integrate online initiatives with offline events such as tradeshows and key business meetings.
• Partner with Marketing, Business Development, Product, and Licensing teams to support key business initiatives and ensure alignment across all channels.
• Attend key industry events and trade shows to deepen brand and market knowledge, identify trends, and uncover opportunities for audience engagement and business growth.
• Lead the planning, execution, and optimization of integrated digital marketing campaigns across owned, earned, and paid channels.
• Manage editorial calendars and content distribution to support campaign objectives, audience engagement, and channel performance.
• Manage agency partners and vendors, ensuring alignment with brand objectives, project deliverables, timelines, investment, and performance expectations.
• Use analytics and reporting tools to evaluate performance, identify trends, and translate insights into recommendations that improve content effectiveness, engagement, and business outcomes.
• Establish KPIs, reporting frameworks, and dashboards that measure performance and clearly communicate business impact.
• Apply emerging technologies, AI-driven tools, and industry best practices to improve digital marketing effectiveness and operational efficiency.
• Serve as the organization's digital and social media subject matter expert, providing guidance on best practices, emerging trends, platform changes, and growth opportunities.

Qualifications

• Experience in digital marketing, social media, content strategy, or integrated marketing communications.
• Experience managing social media channels, content calendars, and integrated marketing campaigns.
• Strong understanding of digital and social media channels, content strategy, digital advertising, email marketing, and channel planning.
• Experience managing agencies, consultants, or external marketing partners and overseeing project execution and deliverables.
• Experience establishing KPIs, analyzing performance data, and translating insights into actionable recommendations.
• Experience building dashboards, measuring marketing performance, and communicating results to stakeholders.
• Experience with stakeholder management, project management, and presenting to diverse audiences.
• Ability to travel up to 15% of the time to trade shows, including occasional global travel.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, Public Relations, or a related field.
• Previous experience defining digital and social media strategies.
• Experience managing social media presence for both B2B and B2C audiences.
• Community management, as well as asset and content creation experience.
• Experience translating business goals, audience insights, or performance data into digital and social media recommendations.
• Understanding of SEO, user journeys, web traffic impacts, and how social media contributes to discoverability and digital performance.
• Ability to speak one or more foreign languages.

Additional Information

This role is not eligible for visa sponsorship. At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value, and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided, considering each candidate's knowledge, skills, abilities, and geographic location.

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. INVISTA, as a Koch company, has a long history of working to make the world around you a better place. Our benefits plan includes medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave, and adoption assistance. Specific eligibility criteria are set by the applicable Summary Plan Description, policy, or guideline, and benefits may vary by geographic region.