Senior Associate, Brand Experience (Planning)

About the role

The Senior Associate, Brand Experience (BE) serves as the day-to-day steward of media communications for assigned brands, including accurate budget control and the execution of digital media activity. Working on a leading automotive insurance account, this role partners with internal teams, vendors, and clients to develop and execute integrated media plans that drive awareness, consideration, quote generation, and policy acquisition.

Responsibilities

• Assist in the development of digital media plan options and recommendations
• Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis
• Demonstrate strong understanding of online/offline media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Demonstrate proficiency with systems/tools (MRI, Media Tools)
• Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven paid media recommendations
• Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process
• Demonstrate creativity and agility when problem solving
• Opportunities to deliver POVs/position papers on key client issues and/or client opportunities
• Prepare media authorizations per approved plans/project requests
• Foster strong relationships with internal teams and client groups
• Assist with adhoc projects or responsibilities as assigned

Qualifications

• 1.5+ years of Paid Media planning experience and Media Tools knowledge (outside of internships)
• Working knowledge of media systems/platforms (Kantar, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI)
• Strong proficiency in Microsoft Office Suite, including advanced Excel skills (Pivot Tables, VLOOKUPs, data analysis, and reporting)
• PowerPoint experience developing client-facing presentations and strategic recommendations.
• Strong communication and presentation skills
• Curious and motivated, solution-oriented problem solver
• Ability to work independently as well as in a team setting
• Strong organizational, time management, and problem-solving skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment