Senior Associate, Audio
Omnicom Media · New York, NY · 1 mo ago
OTHRFull-time
The Senior Associate plays a key role in developing and executing audio investment strategies across traditional and digital audio channels, including terrestrial radio, streaming audio, podcasts, and emerging media platforms. This individual will work closely with internal teams, media partners, and client stakeholders to deliver thoughtful recommendations, manage campaign execution, and drive measurable business outcomes.
Responsibilities
- Support the development and execution of audio investment strategies aligned with client goals and KPIs.
- Manage day‑to‑day planning, buying, stewardship, tracking, reporting, and optimization of audio campaigns.
- Analyze media performance, audience insights, marketplace trends, and research to identify opportunities and provide actionable recommendations.
- Create and maintain media plans, authorizations, reporting dashboards, and campaign documentation with a high level of accuracy.
- Partner with internal teams—including Strategy/Planning, Marketing Science, Digital Activation, Finance, and Client Leadership—to deliver integrated media solutions.
- Assist in developing client presentations, audio investment recommendations, and post‑campaign wrap‑up reports/analysis.
- Build and maintain strong relationships with media partners and agency stakeholders.
- Monitor campaign delivery and performance to ensure goals, timelines, and deliverables are met.
- Contribute to the evaluation of new media opportunities, testing initiatives, and marketplace trends.
- Utilize agency systems, tools, and research resources to inform planning, buying, reporting, and optimization efforts.
- Demonstrate a strong understanding of the evolving audio landscape and apply marketplace insights to client business challenges.
Qualifications
- 1–3 years of experience in media planning, buying, investment, or campaign management; audio experience preferred.
- Understanding of traditional and digital audio media, including national/local radio, streaming audio, podcasts, and programmatic platforms.
- Experience with industry tools such as Prisma, DCM, Podscribe, Claritas, Magellan AI, Podchaser, etc.
- Strong analytical and problem‑solving skills with the ability to interpret data and derive meaningful insights.
- Excellent organizational skills and attention to detail.
- Ability to manage multiple projects and deadlines in a dynamic, fast‑paced environment.
- Strong interpersonal and communication skills with the ability to collaborate across teams and levels.
- Comfortable presenting recommendations, results, and insights to internal stakeholders and clients.
- Proficiency in Microsoft Excel, PowerPoint, and other business applications.
- Eagerness to learn, develop media expertise, and take on increasing responsibility.
Pay
$50,000 – $75,000
Schedule
Employees are required to work in the office at least three days per week, with many agencies moving toward a five‑day in‑office schedule.