Senior Assistant Personal Training Manager

About the role

The Senior Assistant Personal Training Manager is a key leader within the club responsible for driving the success of Crunch Fitness’ Personal Training program through member engagement, revenue growth, and retention. This role focuses on new client acquisition, existing client retention, and delivering an exceptional client journey via high-quality training services. The PTM leads a team of Personal Trainers, manages the front-end sales process, and ensures operational excellence in program delivery. JEM Wellness Brands, a franchise operator of Crunch Fitness (“No Judgment Gym”), operates over 500 locations serving 3+ million members and is rapidly expanding with a goal to open 75 new gyms by 2032. The company’s core values are Resilience, Service, Transformation, and Excellence.

Responsibilities

• Sales & Client Engagement: Perform at least 50% of all CrunchOne Kickoffs (C1KOs) to drive PT sales. Coach and role-play with trainers to improve consultative selling and assumptive close techniques. Own the Client Journey, with emphasis on the first 90 days of engagement. Drive consistency and speed-to-schedule, targeting 24–48 hour booking windows. Monitor funnel KPIs and implement improvement plans.
• Program Delivery & Quality: Ensure all training programs are science-based, personalized, and results-driven. Oversee accurate administration of PT services, including: dotFIT program and supplements, goal tracking and progress reporting, measurement tracking and program design, teach and utilize Enhance Platform for client management and execution. Ensure trainers meet Crunch and JEM session delivery standards.
• Team Leadership & Development: Recruit, hire, train, and develop a high-performing team of Personal Trainers. Lead with JEM’s core values: Resilience, Service, Transformation, Excellence. Conduct ongoing coaching, 1:1 development meetings, and performance reviews. Maintain standards for professionalism, punctuality, friendliness, and cleanliness.
• Operational & Business Management: Build weekly schedules aligned to KPIs and business needs. Maintain accurate reporting for PT performance and contribution margin. Partner with the General Manager on PT strategy, budgeting, and department growth. Support overall club operations, equipment readiness, and service standards.
• Group Fitness Support: Must be HIIT certified (or able to obtain quickly). Capable of teaching HIIT-format classes as needed to support club operations.

Requirements

• Personal training experience. Strong PT knowledge and program design expertise.
• CPR/AED certification (or ability to obtain within 30 days of hire).
• Ability to coach teams, lead groups, and uphold high member service standards.
• Proven sales ability with strong communication and rapport-building skills.
• Ability to operate all club equipment and demonstrate fitness techniques.
• Nationally accredited personal