Senior Art Director, Performance Innovation

About the role

HelloFresh is seeking a Senior Art Director to shape and create performance-driven creative across Meta, TikTok, and YouTube. Working at the intersection of Growth, brand, and culture, you'll turn performance strategy into platform-native creative across video and statics: from concept and visual direction through hands-on design and final execution. This is a player-coach role: you'll set the visual direction for shoots, talent, creators, and food, while also designing, building, and iterating assets alongside Copy, Video, Production, and Creative Strategy.

Responsibilities

• Concept, art direct, and design platform-native paid social creative across Meta, TikTok, YouTube, and OTT—video-first but spanning static—that aligns with brand objectives and drives measurable performance for Growth.
• Translate Growth strategy into compelling visual direction: food styling, set design, talent direction, and creator partnerships that feel native to each platform and authentic to our brands.
• Collaborate closely with a copywriter to develop strong, cohesive concepts that communicate key messages with clarity and impact.
• Work alongside a videographer, editor, and producer, providing creative direction on set and in post: from prop styling and location scouting through casting and directing talent.
• Partner with Creative Strategy and Growth to understand campaign goals, audience, and performance metrics, and iterate creative based on data insights.
• Review and analyze content performance to identify creative opportunities and provide actionable recommendations for future work.
• Set and maintain a high creative bar across a high-volume pipeline, balancing brand craft with the speed and iteration performance marketing demands.
• Advance AI-enabled creative workflows across design and static production, using emerging tools to accelerate exploration, iteration, and scalable content creation.
• Stay ahead of platform behavior, visual culture, and emerging technology, continuously bringing new creative approaches into the work.
• Manage multiple workstreams simultaneously while maintaining quality, consistency, and on-time delivery.

Requirements

• 5+ years’ experience as an Art Director at a creative agency or design-led consumer brand.
• Strong portfolio demonstrating expertise in video production and art direction, with a focus on paid social campaigns.
• Working knowledge of design software and a hands-on approach to the work.
• Experience being on set, providing live feedback to stylists and videographers, as well as directing talent.
• Ability to work on-site 4 days a week.
• Experience in DTC or food and beverage is a major plus.
• Proven experience working as an Art Director or in a similar creative role, preferably in digital advertising or social media marketing.

Qualifications

• Someone who takes a human-first approach and is highly collaborative.
• An expert in developing creative for social media platforms, their best practices, and the ability to adapt content for different formats and audiences.
• Proficient in leveraging data and analytics to inform creative decision-making and drive performance optimization.
• A performance creative: you think in scroll-stop, concept strength, and creative efficiency, not just aesthetics, and you know how to use data to make better work.
• An exceptional communicator and presenter with the ability to effectively articulate ideas and collaborate with cross-functional teams.
• Able to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
• A strong collaborator with excellent communication skills.
• A passion for creativity and a drive to stay updated with industry trends and emerging technologies.
• A culture fit; someone who interacts with positivity, professionalism, passion, and kindness.

Benefits

• Competitive Salary & 401k company match that vests immediately upon participation.
• Generous parental leave of 16 weeks & PTO policy.
• $0 monthly premium and other flexible health plans effective first day of employment.
• 85% discount on your subscription to HelloFresh (as well as other product initiatives).
• Snacks, cold brew on tap & monthly catered lunches.
• Company-sponsored outings & Employee Resource Groups.
• Collaborative, dynamic work environment within a fast-paced, mission-driven company.

Pay

New York Pay Range $88,935—$102,850 USD.

Schedule

On-site 4 days a week.