Senior Art Director, Performance Creative

About the role

The Senior Art Director will lead the Performance Creative team in creating performance-driven work that supports digital, web, and social direct response channels for a leading global technology client focused on digital media and creative software.

Responsibilities

• Create conceptual yet performance-driven work, including paid media assets such as paid and organic social, display, digital ads, email, OLV, website and landing pages.
• Develop AI generated imagery and visual systems for campaigns, animations, PR ready creative assets, storyboard development for motion/video work and long form video concepts as well as experiential/event based creative.
• Develop on-brand creative activations rooted in strategies that serve as a framework for bringing art and messaging to life for specific audiences, across channels.
• Partner with our teams to create concepts that enhance response strategies and achieve client goals.
• Apply audience insights, strategic frameworks, and direct response best practices to your work.
• Create content that is relevant to each unique audience.
• Stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
• Present work both internally and to our clients while building client relationships.

Qualifications

• 3 years minimum art direction experience in creative advertising and performance creative.
• Bachelor’s degree in advertising, marketing or related field, required; in lieu of degree, equivalent experience in a relevant field required.
• Advanced design craftsmanship with a strong visual eye and attention to detail.
• Expert-level proficiency in Figma, including use of component libraries and complex systems-based design.
• Strong art direction skills applied to digital and AI-generated creative.
• Ability to concept and execute within performance marketing environments.
• Experience with AI tools (especially image/video generation) and strong prompting skills.
• Ability to both generate AI-based creative assets and direct others doing the same.
• Storyboarding and understanding of animation principles.
• High level of technical design execution (file setup, asset creation, scalable systems).
• Experience working with the nuances and requirements of writing for Online Display, Email, Social and Digital Experiences including video.
• Working knowledge of web usability/accessibility, advertising technologies, and development methods.
• Brand development experience.

Pay

The annual salary range for this position is $68,000 - $105,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401k.
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.

Schedule

Full time.

Location

San Francisco - California St.

Brand

Dentsu Creative

Time Type

Permanent