Senior Art Director, Performance Creative

About the role

The Senior Art Director will lead the Performance Creative team, focusing on digital, web, and social direct response channels for a leading global technology client. Reporting to the Creative Director, Performance Creative, you will be responsible for creating performance-driven work that aligns with brand requirements.

Responsibilities

• Create conceptual yet performance-driven work, including paid media assets like social, display, digital ads, email, OLV, website and landing pages.
• Develop AI generated imagery and visual systems for campaigns, animations, PR ready creative assets, storyboard development for motion/video work, and long form video concepts.
• Design experiential/event based creative activations that enhance response strategies and achieve client goals.
• Partner with teams to create concepts that align with strategies serving specific audiences across various channels.
• Apply audience insights, strategic frameworks, and direct response best practices to your work.
• Stay updated with the latest trends and technologies in digital media and creative software.
• Present work both internally and to clients, building strong client relationships.

Requirements

• Minimum 3 years of art direction experience in creative advertising and performance creative.
• Bachelor’s degree in advertising, marketing, or related field, or equivalent experience.
• Advanced design craftsmanship with a strong visual eye and attention to detail.
• Expert-level proficiency in Figma, including use of component libraries and complex systems-based design.
• Strong art direction skills applied to digital and AI-generated creative.
• Experience with AI tools (especially image/video generation) and strong prompting skills.
• Ability to generate AI-based creative assets and direct others doing the same.
• Storyboarding and understanding of animation principles.
• High level of technical design execution (file setup, asset creation, scalable systems).
• Experience working with the nuances and requirements of writing for online display, email, social, and digital experiences, including video.
• Working knowledge of web usability/accessibility, advertising technologies, and development methods.
• Brand development experience.

Qualifications

• Advanced design craftsmanship with a strong visual eye and attention to detail.
• Expert-level proficiency in Figma, including use of component libraries and complex systems-based design.
• Strong art direction skills applied to digital and AI-generated creative.
• Experience with AI tools (especially image/video generation) and strong prompting skills.
• Ability to generate AI-based creative assets and direct others doing the same.
• Storyboarding and understanding of animation principles.
• High level of technical design execution (file setup, asset creation, scalable systems).
• Experience working with the nuances and requirements of writing for online display, email, social, and digital experiences, including video.
• Working knowledge of web usability/accessibility, advertising technologies, and development methods.
• Brand development experience.

Benefits

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401(k).
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.

Pay

The annual salary range for this position is $68,000 - $105,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Schedule

Full-time.

Location

San Francisco - California

Brand

Dentsu Creative

Time Type

Permanent