Senior Art Director

About the role

LegalZoom’s Brand & Creative team is seeking a Senior Art Director to help shape our visual strategy across key brand expressions, including ads, social, shoots, and video content. You'll create AI-native creative workflows from concept through execution, partnering closely with copywriters, designers, video editors, strategists, and channel owners to translate briefs into compelling creative that strengthens and evolves the LegalZoom brand.

Responsibilities

• Help define the visual strategy for key brand and marketing initiatives, ensuring creative is clear, compelling, and consistent across channels.
• Translate complex ideas into compelling visual narratives that align with business goals, audience needs, and brand standards.
• Contribute to and help evolve LegalZoom's visual language, including typography, color, composition, photography, illustration, and motion, while helping maintain brand consistency and guardrails across creative assets.
• Use AI throughout the creative process, from concepting, moodboarding, image generation, and video pre-visualization to asset development, creative iteration, and performance testing.
• In partnership with video editors, oversee AI-native asset workflows for photography and video creation, including color grading, background cleanup, resolution upscaling, image library evaluation, and brand-consistency checks across new and existing assets.
• Provide visual direction and actionable feedback to designers, writers, editors, and external partners, helping teams execute high-quality work efficiently and effectively.
• Consistently identify opportunities to create Claude Skills, agentic workflows, templates, and repeatable processes that improve speed, quality, and efficiency for the creative team and cross-functional stakeholders. Evaluate and recommend AI tools for team adoption, with a clear-eyed understanding of what improves the workflow, what is ready to scale, and what is still hype.

Requirements

• 6–8+ years of experience as an Art Director or Senior Art Director on an in-house team or at a top-tier creative agency, with a portfolio featuring work for modern consumer or technology brands demonstrating concept-driven campaigns, clear visual narratives, and thoughtful use of typography, color, composition, photography, and motion.
• Demonstrated, active fluency with AI creative tools — not familiarity, not curiosity. You use these tools in your current workflow. Your portfolio or process reflects it. This is a requirement, not a differentiator.
• Experience directing video and photo production, with working knowledge of pre-production workflows and an ability to use AI tooling to compress and de-risk the pre-production phase.
• A systems mindset: you think in rules, not one-offs. You can look at a set of design decisions and determine which ones are AI-configurable and which ones still require a human.
• Strong ability to write design constraints in plain language — you can articulate why a rule exists and what it means in practice, in a form that doesn't require a designer to interpret it.
• Experience with performance creative and an understanding of how to design for variant testing at scale.
• Proficiency in Figma and Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, After Effects, and AI-native capabilities such as Firefly, Generative Fill, and Generative Expand. Experience using AI creative tools across ideation, image generation, moodboarding, visual exploration, storyboarding, asset creation, and creative iteration. Familiarity with platforms such as Midjourney, ChatGPT, Claude, Runway, Veo, Sora, or equivalent emerging AI tools.
• Strong cross-functional communication skills and experience working across brand, product, growth, and production teams.
• Comfort operating in ambiguity — this team is evolving its systems in real time, and this role will be part of defining what comes next.

Qualifications

• Education: Bachelor’s degree in Graphic Design, Visual Arts, or related field.
• Additional Certifications: Adobe Certified Expert (ACE), Google Ads Certified, or similar certifications.

Skills

• AI Fluency: Active use of AI creative tools in your current workflow.
• Video Production: Experience directing video and photo production.
• Performance Creative: Understanding of how to design for variant testing at scale.
• Design Tools: Proficiency in Figma and Adobe Creative Cloud.
• Communication: Strong cross-functional communication skills.
• Flexibility: Comfort operating in ambiguity and adapting to evolving systems.

Benefits

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Plus other wellness benefits to include:
Fertility
Mental Health
One Medical
Fringe lifestyle benefits up to $250

Pay

The national range for this role is $124,000 - $155,000. Actual compensation offered will depend on several factors, including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus, and/or restricted stock units may be provided as part of the compensation package.

Schedule

This hybrid position will work remotely as well as onsite in our Austin, TX, Sherman Oaks, CA or Mountain View, CA office. Please include a portfolio with your application.