Senior Analyst, Strategy

THE TEAM

• The Strategy team owns our client relationships, leading communication of Kepler’s strategic guidance and ensuring that internal teams meet and exceed clients' goals.
• They’re home to ad operations, campaign project management, and overarching client planning.

THE ROLE

As a Senior Analyst, Media Strategy, you will be the primary architect of multi-channel media plans and the project lead for their execution. You aren't just looking at platform dashboards; you are looking at the client's "big picture."

We are looking for a highly organized, Project Management-oriented strategist. The ideal candidate has the "Media Savvy" to know how Meta and Search function, but the rigor to manage complex account structures (e.g., Franchise/Multi-location) and high-touch client relationships without letting a single detail slip through the cracks.

What You Will Do

• Partner with clients to map business goals to advanced activation strategies across Meta, TikTok, and YouTube, while leveraging Amazon DSP to capture high-intent audiences.
• Led the end-to-end execution of complex campaigns, ensuring seamless integration between social storytelling and programmatic precision.
• Use data to uncover deep consumer insights, optimize for long-term value (LTV), and refine attribution models.
• Develop and execute robust A/B testing frameworks (creative, audience, and bidding) to constantly push the boundaries of what’s possible on emerging platforms like TikTok.
• Act as a strategic consultant for your clients, translating technical platform updates into actionable business opportunities during weekly, monthly, and annual strategy reviews.
• Collaborate with internal teams to ensure Social and Amazon DSP efforts are harmonized, maximizing reach and minimizing frequency fatigue.

Desired Skills And Experience

• 1–3+ years of full-time experience in digital media optimization.
• Deep hands-on experience in Meta Ads Manager and TikTok Ads Manager is required.
• Strong understanding of YouTube/Google Ads and the nuances of video-first activation.
• Experience with Amazon DSP (or similar sophisticated DSPs) to drive full-funnel activation and retail media integration.
• Proven ability to move beyond execution into "Activation Strategy"—understanding how creative, data, and platform algorithms work together.
• Advanced analytical skills with the ability to turn complex Excel or BI tool data into compelling slide decks and strategic narratives.
• A self-starter attitude with the ability to manage complex workloads in a fast-paced, collaborative environment.

Transparency is Fundamental

• Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success.
• Total Compensation: Base Salary: $73,500 - $85,000
• Benefits: Healthcare/Dental/Vision, Unlimited PTO, 401k Contributions $75/mo, Wellness Stipend $100/mo, Mobile Phone Stipend $50/mo, Internet Stipend $500/yr, Annual Learning Stipend $2,000/yr, Annual Tuition Stipend, One-time $200 New Hire Home Office Equipment Stipend, Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave, Annual Work From Anywhere 4 weeks per year