Senior Analyst, Search Engine Optimization

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Listed on the Euronext Paris and part of the CAC 40 index, the Groupe offers a transversal, unified model allowing clients access to all its tools and expertise worldwide under the mantra "The Power of One."

About the role

As a Search Engine Optimization Senior Analyst, you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams—including Marketing, Creative, Technology, Strategy and Insights, and Media—and gain an in-depth knowledge of how these capabilities work.

Responsibilities

• Consult with internal teams and clients on search engine accessibility
• Perform keyword mining, segmentation and mapping, as well as gap analyses and competitive analyses
• Provide optimization recommendations for site content
• Develop and execute link-building strategies
• Provide monthly/quarterly metrics reports to show value against all initiatives

Requirements

• A four-year degree in marketing, computer science, or a related field
• 2 to 4 years of experience in search engine optimization, web development, or analytics
• Basic knowledge of HTML, JavaScript, and CSS
• Solid analytical and problem-solving skills—and a knack for details
• Strong communication and presentation skills—you’re poised, articulate, and convincing
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

• Medical coverage, dental, and vision
• Disability insurance
• 401K retirement plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

USD $60,800.00 - USD $84,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of posting. Compensation will be determined based on skills, qualifications, and experience of the applicant along with the requirements of the position.