Senior SEO Analyst

Overview

Every Turnberry consultant belongs to a practice, an internal group of consultants and leaders with shared experience and expertise. Each practice aligns to one of the core services Turnberry offers to clients. As a Senior SEO Analyst, you will join Turnberry's Business Transformation practice, which is dedicated to diagnosing and addressing core business challenges including regulatory compliance, full‑scale implementation, managing change, and driving continuous improvement across transformation initiatives.

Responsibilities

• Develop and prioritize implementation of SEO recommendations for designated domains and subdomains.
• Collaborate with IT teams to support SEO initiatives and drive early integration of SEO requirements into the web development process.
• Monitor Google Webmaster and other SEO tools to identify and investigate existing or emerging issues that may negatively impact SEO.
• Develop performance dashboards, analytics metrics, and KPIs; deliver project analysis, monthly recaps, and other routine reports.
• Work with third‑party consultants/vendors, leveraging internal and external analytics tools to measure and report performance; troubleshoot and identify technical or quality‑related issues affecting organic traffic and rankings.
• Set goals and develop plans to execute against those goals.
• Stay on top of Google algorithm changes and evolving best practices to support SEO health.
• Support backlinking and other strategic programs as requested by the SEO Manager.
• Produce detailed functional requirement documents for onsite search enhancements.
• Work closely with IT and other operational resource colleagues to ensure timely implementation, testing, release to production, and monitoring of results.
• Collaborate with Digital Analytics and SEO colleagues, Creative Media (UX), Web Operations, IT, PMO, Ontology, and other groups to establish and implement taxonomy, data standards, guidelines, and best practices to optimize search relevance.

Qualifications

• Minimum BS/BA in Computer Science, Marketing, or related field.
• 3 + years of agency experience or managing enterprise SEO campaigns.
• 3 + years of SEM and SEO experience developing and implementing SEO strategies, conducting technical audits, and solving SEO problems.
• 3 + years leading projects in a complex environment.
• 3 + years of SEO content development/management within a digital setting.
• 3 + years of experience with digital analytics and/or quantitative analysis.
• 3 + years of experience conducting keyword research.
• 3 + years of experience with link acquisition, content promotion, and outreach.
• 3 + years of SEO technical experience including site performance optimization, structured data, and A/B testing.
• Strong understanding of SEM, social media, and e‑commerce.
• Expertise using SEO tools such as SEMrush, Ahrefs, Conductor, Google Ads, Screaming Frog, or similar.
• Advanced experience with Google Analytics 360 and Google Search Console.
• Experience working with CMS platforms such as Sitecore and WordPress.
• Knowledge of HTML/CSS and website administration.
• High‑level proficiency with Microsoft Office applications (Excel, PowerPoint, Word, Access).
• Ability to initiate and drive projects, deliver results in a complex environment, and manage work across multiple projects.
• Ability to translate business requirements into technical plans and reporting solutions for data analysis and decision‑making.
• Keen problem‑solving abilities and strong attention to detail.
• Excellent organizational skills; ability to work independently and manage multiple responsibilities.
• Self‑motivated and able to work remotely.

Preferred Qualifications

• Minimum of 2 years managing SEO at the enterprise level.
• SQL and big‑data mining experience.
• Additional SEO technical experience.
• SEO certification.

Pay

The salary range for this role is $90,000 to $125,000 (or the hourly equivalent). Pay is based on factors such as education, work experience, certifications, and other considerations.

Benefits

• Comprehensive healthcare package (medical, dental, vision).
• Disability and group term life insurance.
• Health and flexible spending accounts.
• Utilization bonus.
• 401(k) with company match.
• Flexible time off for salaried employees.
• Parental leave for salaried employees.
• Flexible work arrangements (subject to eligibility requirements).
• Additional benefits and incentives available to eligible employees.