Senior Analyst, Product Marketing - Content Analyst

About the role

Reporting to the AVOD Content Manager, you will execute the programming strategy and merchandising of film and TV episodic content on VIZIO WatchFree+. You will contribute to the editorial voice, programming quality, and overall success of our platform by engaging and growing our audience. This is a full-time position primarily based in Los Angeles with some travel to the Irvine corporate office.

Responsibilities

• Merchandise and execute the programming strategy across WF+ utilizing all available tools, data, and research for VIZIO WF+.
• Track and optimize all WF+ content priorities across the service.
• Make recommendations on carousels and storefront optimization to reduce friction for the audience.
• Test and analyze data to support the success of the programming strategy.
• Collaborate on programming best practices and strategies.
• Perform competitive analysis to ensure programming strategy is aligned with VIZIO’s goals and content initiatives.
• Utilize AI to help support and optimize content scheduling and discovery.
• Execute special projects including back-up scheduling for FAST Channels.

Requirements

• Experience in FAST/AVOD/OTT/SVOD with a recent focus on content programming and strategy.
• Direct experience in programming and scheduling with a CMS (Content Management Systems), especially for FAST Digital Linear Channels/AVOD/VOD.
• Advanced Excel and PowerPoint skills with a working knowledge of Air Table.
• Excellent project management skills with proven ability to work effectively with cross-functional teams.
• Strong teamwork and communication skills.
• Broad knowledge and passion for pop culture, TV, and film content.
• Own or have access to a smart TV.
• Experience with programming En Español content and/or Spanish speaking is a plus.

Qualifications

• Option 1: Bachelor’s degree in business, technology, communications, or related area.
• Option 2: 2 years’ experience in eCommerce, retail operations, or related area.
• 2 years’ experience in SQL, Python, or Looker.
• Advanced Excel skills.

Benefits

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit program covering tuition, books, and fees for high school completion, bachelor’s degrees, English Language Learning, and short-form certificates.

Pay

The annual salary range for this position is $84,000.00 - $156,000.00. Additional compensation includes annual or quarterly performance bonuses and stock for certain positions.