Senior Analyst, Engineering
Whirlpool Corporation · Benton Harbor, MI · 1 wk ago
EngineeringFull-time
About the role
This is a position within the Marketing Department focusing on digital marketing campaigns.
Responsibilities
- Develop and execute digital marketing strategies to increase brand awareness and engagement.
- Manage social media accounts and campaigns to drive traffic and conversions.
- Collaborate with cross-functional teams to integrate marketing efforts with other business initiatives.
- Analyze campaign performance using analytics tools and adjust strategies accordingly.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum 3 years of experience in digital marketing.
- Strong understanding of SEO, SEM, and social media marketing.
- Proficiency in Google Analytics and CRM systems.
- Excellent communication and interpersonal skills.
Qualifications
- Experience with content creation and copywriting.
- Knowledge of email marketing platforms (e.g., Mailchimp).
- Ability to manage multiple projects simultaneously.
- Strong problem-solving and analytical skills.
Skills
- Adobe Creative Suite (Photoshop, Illustrator).
- Google Ads and Facebook Ads management.
- SEO best practices and keyword research.
- CRM software integration.
Benefits
- Competitive salary package.
- Flexible work schedule.
- Health insurance coverage.
- Professional development opportunities.
- Employee discounts.
Pay
$50,000 - $60,000 annually.
Schedule
Full-time, Monday through Friday, 9 AM to 5 PM.