Senior Analyst, Direct Mail Acquisition
Senior Analyst, Direct Mail Acquisition
At Road Scholar, we are committed to fostering a culture of inclusivity and belonging. We believe that by valuing a wide range of perspectives and experiences, we create a stronger, more innovative organization that reflects the communities we serve. In addition, we are dedicated to bringing an environmentally sustainable organization. From the way we design our programs to how we operate as a team, we are striving to reduce our environmental impact and create a positive legacy for future generations.
Responsibilities
Own the end-to-end direct mail acquisition strategy, including circulation planning, audience development, send cadence, and volume forecasting
Manage relationships with print, production, list, and merge vendors to ensure efficient execution of direct mail acquisition campaigns
Manage the prospecting database to ensure data quality and alignment with evolving acquisition strategies
Lead ongoing enhancements to direct mail campaign attribution methodologies to improve performance measurement and investment decisions
Build and maintain reporting to measure campaign performance, effectiveness, and target audience reach and conversion trends; track and analyze key acquisition KPIs including CPA, response modeling, and ROI measurement
Develop reporting and insights to optimize mailing cadence and contact frequency
Partner with creative teams and vendors to develop messaging, offers, formats, and personalization strategies
Ensure creative execution supports audience targeting and enables accurate tracking and performance measurement
Design and execute structured A/B and multivariate testing plans to improve response rates and cost per acquisition; continuously optimize acquisition performance through iterative testing
Own acquisition budget and spend optimization across direct mail programs
Partner with forecasting team to ensure direct mail acquisition forecasts (new-to-file and enrollments) are accurate, assumption-driven, and aligned with current campaign performance
Monitor and report performance against budget, ensuring efficient use of marketing investment
Present insights and recommendations to senior leadership to inform investment and targeting decisions
Requirements
Bachelor’s degree in quantitative field (e.g. marketing, business, economics, mathematics)
4+ years of direct response marketing experience, with a strong emphasis on direct mail acquisition or catalog marketing
Proven experience managing end-to-end campaign execution, including targeting, production, and performance optimization
Proven track record of successfully working in a remote environment with strong self-management and communication skills
Strong understanding of direct mail economics, including CPA, response modeling, and ROI measurement
Advanced Excel skills; familiarity with marketing intelligence or reporting tools (e.g. Strategy [formerly MicroStrategy], Tableau, or similar)
Experience managing marketing budgets and optimizing spend for performance and efficiency
Strong cross-functional collaborator, comfortable working with creative, finance, and external vendors
Ability to clearly communicate performance insights and recommendations to senior stakeholders
Detail-oriented with strong execution discipline in fast-paced, deadline-driven environments
Self-starter with ownership mindset and ability to manage multiple concurrent campaigns
Qualifications
Self-starter with ownership mindset and ability to manage multiple concurrent campaigns
Detail-oriented with strong execution discipline in fast-paced, deadline-driven environments
Benefits
Medical, Dental and Vision Insurance (with a substantial employee subsidy!)
403(b) Retirement Plan with a company match of 5% after 1 year of employment!
Up to 20 days of PTO annually, accrued every payroll cycle
Enjoy a paid week off, in addition to your PTO, at the end of December to enjoy the holiday season!
A generous employee discounts on our programs
We offer an IATA membership
We provide LinkedIn Learning access to all employees amongst other professional development opportunities
We are fully remote!
Pay
The compensation range for this exempt level salaried position is $68,000 - $80,000 based on experience.
Schedule
This role is remote.
Company Description
When it comes to creating educational travel adventures that enrich the lives and fulfill the dreams of more than 100,000 people every year, there's no organization better than Road Scholar. What's our secret? Dedicated and talented staff who believe in our mission.
Application Instructions
To apply, please submit a cover letter along with your resume telling us why you're interested in the position. For serious consideration, please submit your application through our online application portal at https://recruiting.ultipro.com.
Note: All official communication regarding employment opportunities will come exclusively via email from the official Road Scholar domain or from our applicant tracking system URL recruiting.ultipro.com. We never conduct interviews through texting applications or instant messaging platforms.