Senior Analyst, Customer Analytics

About the role

The Crown Is Yours As a Senior Analyst, Customer Analytics, you'll use data to uncover what drives customer engagement and loyalty across the DraftKings business.

Responsibilities

• Shape strategy by analyzing customer behavior, engagement patterns, and lifecycle trends, translating findings into clear recommendations for business partners and senior stakeholders.
• Design, execute, and measure experiments that evaluate promotional effectiveness and customer engagement initiatives.
• Partner cross-functionally to identify opportunities, prioritize initiatives, and quantify business impact.
• Develop scalable reporting frameworks and dashboards that provide visibility into performance, customer health, promotional outcomes, and key lifecycle metrics.
• Serve as a trusted thought partner to cross-functional stakeholders, helping teams make faster, more informed decisions through data-driven insights.
• Identify emerging customer trends and evolving market dynamics, proactively recommending opportunities to optimize the player experience.

Requirements

• Bachelor's Degree in Mathematics, Data Science, Engineering, Economics, Business, or a related field.
• At least 3 years of analytics or data science experience.
• Advanced proficiency in SQL and at least one programming language such as Python, R, SAS, or Matlab, with the ability to independently structure complex analyses and optimize data workflows.
• Deep understanding of statistical methods, hypothesis testing, experimentation, and performance measurement.
• Experience analyzing customer behavior and translating large, complex datasets into actionable insights that drive business outcomes.
• Proven ability to synthesize findings into clear, executive-ready recommendations that influence decision-making across technical and non-technical audiences.
• Strong collaboration and stakeholder management skills, with experience partnering across multiple functions to solve complex business challenges.
• Demonstrated intellectual curiosity and advanced problem-solving skills, with a track record of identifying opportunities, challenging assumptions, and uncovering high-impact insights from ambiguous datasets.

Qualifications

• None specified

Skills

• Advanced proficiency in SQL and at least one programming language such as Python, R, SAS, or Matlab.
• Deep understanding of statistical methods, hypothesis testing, experimentation, and performance measurement.
• Experience analyzing customer behavior and translating large, complex datasets into actionable insights that drive business outcomes.
• Proven ability to synthesize findings into clear, executive-ready recommendations that influence decision-making across technical and non-technical audiences.
• Strong collaboration and stakeholder management skills, with experience partnering across multiple functions to solve complex business challenges.
• Demonstrated intellectual curiosity and advanced problem-solving skills, with a track record of identifying opportunities, challenging assumptions, and uncovering high-impact insights from ambiguous datasets.

Benefits

• Not specified

Pay

The US base salary range for this full-time position is 95,200.00 USD - 119,000.00 USD, plus bonus, equity, and benefits as applicable.

Schedule

Not specified