Senior Analyst, Commerce

About the role

The Senior Analyst will be the day-to-day steward of search and Commerce media for assigned brands. They are responsible for monitoring and maintaining search/Commerce campaign development, activation, and innovation. The Senior Analyst is required to develop and maintain strong knowledge of client businesses and apply their media understanding accordingly to help deliver against client needs/objectives. They will work closely with their manager in the development and communication of all search/Commerce recommendations.

Responsibilities

• Build paid search/Commerce strategies across search engines, as well as AMS, and applicable platforms
• Monitor and optimize performance to meet business objectives
• Gather and analyze keyword research necessary to build a new campaign
• Responsible for gathering necessary data for plan development
• Group keywords into ad groups and develop relevant ad copy and extensions
• Present recommendations and apply client feedback to keyword and copy proposal
• Upon campaign approval, responsible for building flowcharts and loading buys into Prisma
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Primary party responsible for trafficking approved plan into search engines
• Primary party responsible for QA of all campaign components prior to launch
• Monitor and maintain campaign budgets, pacing, and bid adjustments
• Proactively advocate for campaign adjustments based on performance trends
• Active monitoring and management of performance and competitive landscape
• Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
• Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
• Build clear, concise, and cohesive quantitative analyses