Senior Analyst

Responsibilities

• Collect, organize, manage and report on WSL audience databases
• Manage analytical tools and deliver insight on strategic initiatives through rigorous analysis and regular reporting to executive team
• Monitor and forecast audience growth and engagement trends
• Provide data and audience insights to Sponsorship, Content and Events departments
• Work with multidisciplinary teams to drive outcomes on strategic projects
• Create presentations for executive level communication
• Oversee development, execution and analysis of audience surveys
• Work with external vendors providing market research support
• Work with analytics and digital teams to advance analytics capabilities

Qualifications

• Proficiency in Microsoft Office tools, with significant expertise in Excel
• Strong command of SQL and relational databases
• Familiarity with Google Analytics, Big Query, YouTube Analytics, Facebook Insights and other digital analytics platforms
• Digital audience growth and UI / UX optimization experience preferred
• Excellent written and verbal communication skills (including slide writing)
• Commitment to continuous improvement and professional development
• Existing experience in sports or entertainment sector a plus
• 2+ years work experience in a similar field
• Bachelor's Degree

Personal Attributes

• Above all, integrity and honesty
• Entrepreneurial; willing to work independently with the best business practices in mind
• Detail oriented
• Masterful organizational skills
• Optimism and energy for the brand and its future
• An open and collaborative nature
• A high degree of self-awareness of one’s own personal style, strengths and weaknesses and motivational triggers
• Intellectual curiosity and enthusiasm for learning
• Action Oriented—enjoys working hard and looks for challenges; works with urgency
• Able to act and react as necessary, even if limited information is available

Pay

Salary Range: $100,000-$115,000 based on relevant experience