Senior Analyst
About the role
A&G seeks a Senior Analyst to join our Measurement & Analytics practice. The ideal candidate will provide data and analytic services to enhance our clients' marketing programs and maximize their return on investment.
Responsibilities
- Provide analytic services to both A&G’s clients and internal teams
- Create and conduct analyses in support of marketing initiatives across various channels
- Create and interpret the results of in-market tests
- Develop and maintain fluency in relevant interactive technologies
- Proactively identify new opportunities to advance media & measurement strategy
- Conduct website behavior and customer experience analysis
- Lead creation and completion of Multivariate and A/B testing documents and post-test analysis
- Collaborate with technical resources to guide and QA the implementation of measurement solutions
- Develop and validate data consolidation processes
- Prepare weekly, monthly reports (Excel, PowerPoint)
- Document existing processes and suggest improvements
Requirements
- Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing
- 2-4 years of professional experience in direct marketing, online marketing, advertising, or consulting
- Agency experience, especially client-facing, is a plus
- Intellectually curious and creative thinker
- Strong quantitative and qualitative skills with proven data interpretation abilities
- Excellent verbal and written communication skills
- Strong interpersonal skills and ability to work well in a team environment
- Demonstrated time management and project management skills
- Experience with Microsoft PowerPoint, Word, Excel
- Experience with a digital analytics solution (e.g., SiteCatalyst, HBX Analytics, Webtrends, Google Analytics, DART, Atlas)
- Experience with one or more statistical analysis tools (e.g., SAS, SPSS, Stata)
- Experience with one or more relational database management systems (e.g., Oracle, MS SQL Server)
Qualifications
- Passionate about the power of creativity to transform brands, businesses, and communities
- Driven by insights, imagination, and tireless collaboration
- Willing to continuously explore the evolving media and measurement landscape
- Willing to take a creative approach to solving problems
- Willing to dig deep to find solutions
- Willing to integrate the media and creative perspective into data storytelling
Skills
- Data analysis and interpretation
- Project management
- Client relationship management
- Technical proficiency with digital analytics tools
- Statistical analysis tools
- Relational database management systems
Benefits
Join a vibrant team that values creativity, innovation, and making a positive impact. Collaborate with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability. Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work. Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.
Pay
TBD
Schedule
TBD
Company Information
A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success. A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.