Senior AJO Technical Consultant

About the role

Blue Acorn iCi is seeking a Senior Adobe Journey Optimizer (AJO) Technical Consultant to design, implement, and validate orchestrated B2B customer journeys.

Responsibilities

• AJO Journey Implementation
• Build and configure cross-channel B2B journeys, including triggers, events, decision nodes, rules, conditions, throttling, and waterfall logic
• Implement real-time, event-triggered workflows tied to person, account, opportunity, and buying-group attributes
• Configure message templates, content fragments, offers, and personalization elements across email, push, SMS, in-app, and webhook-driven custom channels
• Design and configure account-based journeys, including buying-group orchestration and multi-stakeholder engagement logic
• Validate journey paths, decisioning accuracy, and end-to-end orchestration performance under production load
• Data & Decisioning Integration
• Ensure AJO journey logic aligns with RTCDP B2B segments, AEP B2B datasets, and event schemas (XDM)
• Validate AEP event datasets used as AJO triggers
• Connect consent logic, suppression rules, do-not-contact lists, and B2B business constraints to journey decisioning
• Configure and validate Adobe Journey Optimizer Decisioning (offer decisioning), including offer libraries, eligibility rules, and ranking strategies
• Utilize AEP Query Service to test journeys, preview events, validate audience eligibility, and reconcile data discrepancies
• Cross-Channel Activation
• Configure email, push, SMS, in-app, and custom-channel actions with fallback and retry logic
• Maintain content-to-data alignment via metadata from AEM Assets
• Manage channel-level constraints including frequency caps, quiet hours, eligibility, and suppression rules
• Coordinate journey activation with existing marketing automation programs to avoid duplicate or conflicting communications
• Use Case Realization
• Translate B2B journey strategy and business requirements into technical designs and configuration specifications
• Build operational workflows connecting Events → Profiles → Accounts → Segments → Journeys → Messaging → Reporting
• Ensure journey activation supports downstream analytics in Customer Journey Analytics (CJA)
• Quality, Governance & Testing
• Conduct QA on journeys including triggers, identity matches, eligibility, fallback logic, and message rendering
• Validate consent and governance requirements including TCPA, CAN-SPAM, CASL, and GDPR compliance
• Identify and mitigate risks tied to latency, event volume, identity stitching, and profile completeness
• Document configurations, runbooks, deployment guides, and journey design specifications
• Collaboration & Delivery
• Partner closely with Enterprise Architects, RTCDP Consultants, AEP Consultants, CJA Consultants, and AT&T business stakeholders
• Provide hands-on support during sprints, UAT cycles, and production hypercare
• Facilitate workshops, stakeholder demos, and requirements sessions

Requirements

• Experience
• 7+ years of experience in MarTech, marketing automation, or customer experience platforms
• 3+ years of hands-on Adobe Journey Optimizer experience in production environments
• Experience delivering enterprise-scale, multi-channel journey orchestration solutions
• Prior consulting or client-facing delivery experience supporting Fortune 500 or large enterprise clients
• Platform Expertise
• Adobe Journey Optimizer (AJO) and AJO B2B Edition
• Adobe Experience Platform (AEP) and RTCDP B2B integration
• Customer Journey Analytics (CJA)
• AEM Assets and dynamic content dependencies
• Data & Technical Expertise
• Event-based trigger design and validation
• Decisioning rules, orchestration logic, and offer decisioning
• Identity mappings including ECIDs, CRM IDs, marketing automation IDs, and account-to-person resolution
• Consent and governance models including OneTrust or comparable CMPs
• AEP Query Service for audience testing and event validation
• End-to-end journey orchestration and QA
• Soft Skills
• Strong client-facing communication skills with the ability to translate technical concepts to business audiences
• Workshop facilitation and requirements gathering experience
• Ability to work independently in ambiguous environments
• Strong written documentation and organizational skills

Qualifications

• Experience
• 7+ years of experience in MarTech, marketing automation, or customer experience platforms
• 3+ years of hands-on Adobe Journey Optimizer experience in production environments
• Experience delivering enterprise-scale, multi-channel journey orchestration solutions
• Prior consulting or client-facing delivery experience supporting Fortune 500 or large enterprise clients
• Platform Expertise
• Adobe Journey Optimizer (AJO) and AJO B2B Edition
• Adobe Experience Platform (AEP) and RTCDP B2B integration
• Customer Journey Analytics (CJA)
• AEM Assets and dynamic content dependencies
• Data & Technical Expertise
• Event-based trigger design and validation
• Decisioning rules, orchestration logic, and offer decisioning
• Identity mappings including ECIDs, CRM IDs, marketing automation IDs, and account-to-person resolution
• Consent and governance models including OneTrust or comparable CMPs
• AEP Query Service for audience testing and event validation
• End-to-end journey orchestration and QA
• Soft Skills
• Strong client-facing communication skills with the ability to translate technical concepts to business audiences
• Workshop facilitation and requirements gathering experience
• Ability to work independently in ambiguous environments
• Strong written documentation and organizational skills