Senior Ad Research Manager

About the role

Roku is seeking a Senior Ad Research Manager to join our growing team. This role will play a critical role in executing and overseeing a wide range of primary research projects to help Roku advertisers succeed. You will independently scope and lead end-to-end primary research studies, design methodologies, and present results both internally and externally.

Responsibilities

• Independently scope and lead end-to-end primary research studies, either in-house, through our custom research panel or through 3P vendors.
  • Propose the most appropriate methodology, lead kickoff calls, create and maintain timelines, design and program surveys, manage vendors, monitor recruitment, process and weight data, conduct statistical testing, analyze data, code verbatims, generate reports, and present results both internally and externally.
• Lead the overall research and measurement strategy for Media & Entertainment, working closely with cross-functional teams including sales, marketing, and client service to support individual advertisers (one-to-one) and build category narratives (one-to-many).
• Work closely with measurement and analytics teams to develop creative and media best practices using our research and Roku 1P insights.
• Leverage syndicated data sources (MRI Simmons, GWI, etc.) to answer client and industry questions.
• Independently lead and present lift measurement for Media & Entertainment and Theatrical clients and use findings to make actionable recommendations.
• Continuously challenge and improve our array of existing research and measurement solutions.
• Maintain an insights database, making it easy to find and leverage for other clients ongoing.
• Provide guidance and mentorship to junior teammates through knowledge sharing and training.

Requirements

• 8-12 years of experience with primary, secondary and AI-driven research.
• Proven skill with a broad methodological toolkit, including long-form quantitative consumer surveys, creative ad testing, audience and brand insights, tracking, focus groups and conjoint.
• Confidence in selecting the most appropriate research methods for a given problem or question and how/when to leverage and integrate data analytics.
• Media (TV, video, digital) and streaming entertainment (AVODs, SVODs, FAST) experience is preferred.
• Exceptional analytical and problem-solving skills and the ability to work with ambiguous data to create insights that reflect strong business judgment.
• Familiarity or experience with Qualtrics, SQL, Displayr, Tableau, or similar tools, and campaign measurement.
• Speak comfortably in a variety of settings including one-on-one and in front of large group with senior level clients; the ability to adapt communication style for different audiences.
• Ability to collaborate and build close relationships with cross-functional teams.
• Ability to work with agility and prioritize effectively with a strong sense of urgency.
• Demonstrated experience mentoring, guiding, or managing research professionals, with strong leadership instincts and the ability to elevate team performance.
• Comfortable with accepting guidance from other researchers and cross-functional stakeholders.
• Ability to think big picture, identify trends, and translate insights into actionable business strategies.
• A passion for entertainment and how people think and operate.

Qualifications

• Bachelor's degree in Marketing, Psychology, Communications, Statistics, or related field.
• Experience with qualitative and quantitative research methods.
• Strong understanding of consumer behavior and market trends.
• Excellent communication and presentation skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience with project management tools such as Asana, Trello, or similar.

Skills

• Strong analytical and problem-solving skills.
• Experience with qualitative and quantitative research methods.
• Knowledge of consumer behavior and market trends.
• Excellent communication and presentation skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience with project management tools such as Asana, Trello, or similar.

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off

Pay

• The estimated annual salary for this position is between $130,000 - $140,000 annually.

Schedule

• This is a hybrid role, Monday – Thursday in office with the option to work from home on Friday.

Benefits

• Comprehensive benefits including global access to mental health and financial wellness support and resources.
• Local benefits including statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
• Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs.

Accommodations

• Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law.

The Roku Culture

• We foster an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
• We are a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own.
• We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check.
• We appreciate a sense of humor.
• We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams.
• We are independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust.