Senior Account Strategist, Paid Media (Remote US)

About the role

Directive Consulting is the leading B2B marketing agency for companies that prioritize real business results. With over a decade of expertise and 420+ B2B brands, we operate through three divisions—Performance, Communications, and Commerce—aligned on revenue through our methodology, DiscoverabilityOS™. This system guides your ICP across every decision point, spanning Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing across Technology, Industrial, and Services verticals.

The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom strategies, and communicating with clients and internal stakeholders to execute Paid Media initiatives. You will build high-performing Paid strategies for B2B businesses in Technology, Industrial, and Services markets.

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align on tasks, work quality, and improvements
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing accuracy within a CRM
• Understand the value of Programmatic campaigns
• Manage personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are achieved
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Requirements

• 3+ years of experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, and others)
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Ability to drive results and measure via OKRs
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Competitive, curious, and a true problem solver
• Stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
• Organize, prioritize, and manage multiple projects simultaneously
• Quality-obsessed with a passion for advertising

What Success Looks Like

• Embody our core values in every interaction, internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department-level OKRs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Demonstrate exceptional decision-making in strategic direction for accounts

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family (100% employer-paid for you, 50% employer contribution for dependents)
• Mental health support: Access to certified therapists through Spring Health, membership to Headspace
• Physical wellness: Gympass
• Time off: Unlimited PTO (2-week minimum), paid company holidays, your birthday off, end-of-year recharge (December 24 – January 1), paid parental leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, scaling over time
• Annual Anniversary Trip with peers and executive leadership

Pay

The annual base salary range for this position based in the United States is $90,000–$110,000 USD with potential for bonus eligibility.

Work Environment

As a remote-first company, you’ll have the ability to work from anywhere in the U.S., with the option to use our state-of-the-art offices in Irvine, California. This role operates 100% virtually from your home office. Collaboration occurs through virtual meetings (Zoom) and Slack. You must have reliable internet access, a professional background, and the ability to operate a laptop (PC or Mac available) and related software tools. Travel to visit clients is approximately once per year, per client or as needed.