Senior Account Strategist, Paid Media (Remote US)

About the role

Directive Consulting is the leading B2B marketing agency for companies that prioritize real business impact. With over a decade of expertise and 420+ B2B brands, we specialize in aligning brand and demand through our methodology, DiscoverabilityOS™. This role sits within our Performance division, focusing on Paid Media strategies for B2B businesses across Technology, Industrial, and Services markets.

The Paid Strategist is a client-facing role responsible for day-to-day deliverables, custom strategy creation, and execution of Paid Media campaigns. You’ll collaborate with clients and internal teams to drive measurable results and build long-term relationships.

Responsibilities

• Oversee and lead a portfolio of Paid Media accounts
• Serve as direct support to client contacts and operational partners
• Drive weekly alignment on tasks, work quality, and process improvements
• Build client strategies quarterly and optimize paid media budgets across multiple channels
• Deeply understand client positioning, unique value propositions, and lead routing accuracy in CRM
• Manage Programmatic campaigns and ensure personal productivity and utilization targets
• Work with Associate Director to meet internal and client goals
• Execute and optimize PPC campaigns on Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting
• Drive referrals through client relationships and professional network

Requirements

• 3+ years of experience at a performance/digital marketing agency
• Experience working with B2B SaaS/tech clients in an agency setting
• Deep expertise in paid search and paid social advertising (Google Ads, Facebook Ads, LinkedIn Ads)
• Proficiency in advertising platforms (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager)
• Strong understanding of PPC principles: keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Proven success with mid-market or enterprise accounts and measurable results via OCT
• Ability to translate strategy into data-driven storytelling
• Competitive, curious, and problem-solving mindset
• Stay ahead of industry trends, including AI and automation
• Organize, prioritize, and manage multiple projects simultaneously
• Quality-obsessed with a passion for advertising
• Travel to visit clients approximately once per year or as needed

What Success Looks Like

• Embody Directive’s core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department OKRs, such as client growth and goal attainment
• Build client trust and relationships that lead to consistent renewals
• Cross-sell services aligned with client goals
• Communicate results clearly to client contacts and executives
• Demonstrate exceptional decision-making for strategic account direction

Benefits

• Medical, dental, vision, disability, and life insurance (100% employer-paid for you, 50% for dependents)
• Mental health support: Access to certified therapists via Spring Health and Headspace membership
• Physical wellness: Gympass membership
• Unlimited PTO (2-week minimum), paid company holidays, your birthday off, and end-of-year recharge (Dec 24–Jan 1)
• Paid parental leave
• Financial: Traditional and Roth 401(k) with 3% company match
• Annual bonus based on tenure, scaling over time
• Annual anniversary trip with peers and executive leadership

Pay

Annual base salary range: $90,000–$110,000 USD with potential for bonus eligibility. Salary varies based on skills and experience.

Work Environment

• Remote-first role with flexibility to work from anywhere in the U.S. or in our Irvine, CA office
• Global opportunities available in Canada, the UK, and Australia (must have work authorization)
• Collaboration via Zoom, Slack, and other productivity tools
• Must have reliable internet, a professional workspace, and ability to remain stationary for extended periods
• Reasonable accommodations available for qualified individuals with disabilities