Senior Account Manager, SMC

About the role

Snap Inc. is a technology company focused on empowering people to express themselves, live in the moment, learn about the world, and have fun together. The company operates Snapchat, Specs Inc., Bitmoji, Saturn, and other digital services. The Senior Account Manager will join the global Small and Medium Customers (SMC) organization within the Sales team, working in a fast‑paced, collaborative environment to grow and nurture senior‑level client relationships, analyze and optimize campaign performance, and lead complex platform work streams.

Responsibilities

• Lead, manage, and proactively grow relationships with key clients and agency partners.
• Proactively lead product update discussions, educate brands and agencies on Snap’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.
• Help onboard new account managers and account specialists, ensuring they understand best practices and key cross‑functional relationships.
• Partner with account executives and creative strategists throughout the RFP process to develop innovative, insight‑driven digital campaigns on Snapchat, delivering measurable ROI.
• Lead projects involving complex work streams and cross‑functional collaboration (internally and externally).
• Dive deep into campaign performance data; guide KPI‑driven measurement strategies, identify performance trends, optimize campaigns, and provide recommendations for upsell opportunities.
• Increase adoption and engagement of Snap’s self‑service platform and auction‑based tools, providing ongoing technical support and real‑time analysis.
• Proactively develop best‑in‑class case studies that support a constantly evolving test‑and‑learn agenda across the category.

Knowledge, Skills & Abilities

• Advanced Excel skills and experience analyzing datasets to deliver actionable insights.
• Highly data‑driven with deep understanding of advertising performance metrics.
• Proven ability to work effectively with cross‑functional teams and all levels of management, both internally and externally.
• Expert understanding of advertising performance metrics and media management within a biddable auction advertising environment.
• Demonstrated skill in educating advertisers and agencies.
• Ability to thrive in a fast‑paced environment and adapt to change.
• Strong project‑leadership skills with meticulous attention to detail.
• Exceptional written and verbal communication skills.
• Outstanding organizational and prioritization abilities.

Minimum Qualifications

• BS/BA degree in business, communications, marketing, or a related field, or equivalent experience.
• 5+ years of experience turning complex data into data stories that drive campaign performance, or 5+ years working with clients to understand brand strategy, product attributes, competitors, and business challenges while performing in‑depth data analysis for short‑ and long‑term strategies.
• Experience in the digital media industry with a focus on performance and brand marketing, ad‑tech, programmatic real‑time bidding marketplaces, or a related field.

Preferred Qualifications

• Pre‑existing relationships with senior‑level client decision‑makers and brand marketers.
• Proven track record of delivering on quota and receiving positive performance reviews.
• A passion for Snapchat as a user and solid knowledge of Snap’s ad products.

Benefits

• Paid parental leave.
• Comprehensive medical coverage.
• Emotional and mental health support programs.
• Compensation packages that include long‑term equity participation.

Pay

Compensation is based on a pay zone that determines the salary range for the position. The starting base salary ranges are:

• Zone A (CA, WA, NYC): $107,000 – $161,000 annually.
• Zone B: $102,000 – $153,000 annually.
• Zone C: $91,000 – $137,000 annually.

The role is eligible to participate in a sales incentive program and to receive equity in the form of RSUs.