Senior Account Manager, Public Relations (B2B Technology)

Key Responsibilities

• Serve as the day-to-day account lead for up to 5 B2B technology clients, ensuring exceptional client service and account management.
• Direct teams of 5–10 members, from interns to VPs, managing workflow, priorities, and team development.
• Provide strategic counsel aligned with each client’s business objectives and technology-focused goals.
• Build and maintain strong relationships with top-tier technology and business press.
• Actively contribute to B2-B technology practice groups, sharing industry insights and challenging junior staff to think strategically.
• Oversee PR programs from kickoff to goal achievement, ensuring measurable impact.
• Set ambitious, achievable client goals through creative campaigns and amplification techniques that tie directly to clients’ technology business objectives.
• Develop and manage monthly/annual budgets and team priority allocations.
• Ensure accurate client billing, recoup client expenses, and maintain account status.
• Participate in program execution as appropriate, including writing/editing, media relations, social media, digital communications, and crisis support.
• Serve as an ambassador for the agency and our B2-B technology practice.

Media Relations

• Lead strategic media and analyst relations programs for B2-B technology clients across sectors including enterprise software, cloud, AI, security, and data.
• Build and maintain strong relationships with top-tier business, technology, and trade journalists, as well as key industry analysts.
• Guide account teams in identifying news opportunities, shaping compelling story angles, and executing proactive media outreach.
• Partner with clients to elevate thought leadership through feature coverage, executive interviews, and contributed content.
• Oversee measurement and reporting of media performance to ensure programs deliver meaningful visibility and business impact.

Agency Operations

• Contribute to company growth through new business development, organic client expansion, and creation of client case studies within the B2-B technology space.
• Attend networking events, seminars, and conferences relevant to technology and communications, including occasional out-of-hours events, to maintain professional development and build relationships.
• Lead at least one agency-wide training annually and participate in trainings as needed.
• Establish and maintain a focus area within agency support, such as digital strategy, social media, or technology-specific communications initiatives.

Team Development

• Manage up to 2 direct reports, set goals, conduct quarterly check-ins, and deliver annual reviews.
• Act as a coach across account teams by teaching, providing guidance, recognizing achievements, delegating effectively, and mapping work to strategy and client goals.
• Maintain a respectful, enthusiastic, and professional attitude toward coworkers, clients, and external partners.
• Lead by example and ensure teammates have clarity on roles, responsibilities, and B2-B technology objectives.

Account Leadership

• Deliver high-level account management and strategic counsel specifically for B2-B technology clients.
• Execute programs as needed, supporting writing, media relations, social, digital, and crisis efforts.
• Mentor and develop team members, ensuring alignment with agency standards and client objectives.
• Support agency growth through client development, business opportunities, and thought leadership in the technology sector.

Success Factors

• Minimum of six years of experience in PR, marketing, or communications agencies, with at least one year as an Account Manager.
• Prior experience managing B2-B technology clients in an agency setting.
• Organized, self-motivated, and entrepreneurial mindset.
• Established media relationships and proven experience pitching feature placements for technology clients.
• Strong experience developing PR plans and campaigns for B2-B technology clients.
• Solid understanding of staffing budgets and ability to make staffing recommendations.
• Ability to prioritize responsibilities based on impact, timelines, workflow, and client goals.
• Commitment to self-improvement and proactive in suggesting solutions.
• Exceptional communication and leadership skills, with a track record of inspiring teams and delivering results in the B2-B technology sector.

About Highwire

The salary range for this position is $90,000 to $110,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth.

Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2-B technology, healthcare, cybersecurity, energy, professional and financial services, and more.

Location & Work Environment

Highwire offers both remote and hybrid work options, depending on where you live. Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week. Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..