Senior Account Executive, Public Relations (B2B Technology)

Key Responsibilities

• Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
• Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets.
• Serve as a reliable, go-to resource for clients, offering strategic counsel—even under high-pressure or reactive circumstances.
• Develop and present quarterly campaigns and PR plans, incorporating creative themes, trendscapes, and thought leadership.
• Track competitor activity and identify timely opportunities for client commentary and positioning.
• Participate in media training sessions, developing key messages and handling all session follow-up.
• Develop budget recommendations and team priority allocations to support client needs.
• Own and lead media relations efforts, with strong existing relationships across at least 10 key business and industry publications.
• Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
• Utilize social and digital channels strategically to amplify earned media and engage with influencer communities.
• Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.
• Measure and report on the ROI of communications activities, using analytics to optimize future efforts.
• Provide coaching to junior team members to strengthen media relationships and elevate pitching skills.

Writing & Content Development

• Plan and create strategic content as part of both campaigns and broader PR programs.
• Write and edit a wide range of high-impact materials, including press releases, pitches, and Q&As, award submissions and speaking abstracts, contributed articles, blog posts, and executive bios, fact sheets, backgrounders, briefing books, and internal client correspondence.
• Deliver clear, timely, and articulate communication with clients and internal teams.
• Produce creative, consistent, and media-ready pitches that drive placements.

Insights, Analytics & Integration

• Lead reporting efforts, leveraging analytics tools to measure results and refine strategies.
• Present performance updates and campaign insights clearly and confidently to clients.
• Collaborate across departments and specialty teams to ensure seamless service integration.
• Help evaluate and implement AI tools into workflows to increase efficiency, speed, and creativity.

Mentorship & Collaboration

• Mentor junior team members through coaching, feedback, and day-to-day support.
• Foster a collaborative team environment that encourages open communication, shared learning, and creative thinking.
• Model a respectful, proactive, and professional attitude across all teams, clients, and agency partners.
• Support strong team dynamics by managing up and down effectively.

Agency Engagement & Operations

• Participate in new business efforts, from research to presentation.
• Contribute to Highwire's thought leadership by writing blog posts and engaging with our social channels.
• Attend and encourage participation in networking events and industry panels.
• Help identify opportunities for operational or cultural improvements and share ideas with leadership.

Professional Growth & Self-Development

• Set and track quarterly goals with your manager, taking ownership of your professional growth.
• Prioritize responsibilities based on impact, client goals, and internal workflow.
• Drive projects forward independently, without requiring frequent check-ins or reminders.
• Identify opportunities for improvement—whether skills, tools, or processes—and propose actionable solutions.
• Consistently meet deadlines or communicate proactively when changes arise.
• Engage in industry networking and development opportunities regularly.