Senior Account Executive, Public Relations (B2B Technology)

Key Responsibilities

• Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
• Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets.
• Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
• Serve as a reliable, go-to resource for clients, offering strategic counsel—even under high-pressure or reactive circumstances.
• Develop and present quarterly campaigns and PR plans, incorporating creative themes, trendscapes, and thought leadership.
• Track competitor activity and identify timely opportunities for client commentary and positioning.
• Participate in media training sessions, developing key messages and handling all session follow-up.
• Develop budget recommendations and team priority allocations to support client needs.
• Own and lead media relations efforts, with strong existing relationships across at least 10 key business and industry publications.
• Consistently develop and deliver proactive, creative pitches that generate coverage and drive results for clients and the agency.
• Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
• Utilize social and digital channels strategically to amplify earned media and engage with influencer communities.
• Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.
• Measure and report on the ROI of communications activities, using analytics to optimize future efforts.
• Provide coaching to junior team members to strengthen media relationships and elevate pitching skills.
• Plan and create strategic content as part of both campaigns and broader PR programs.
• Write and edit a wide range of high-impact materials, including press releases, pitches, and Q&As, fact sheets, backgrounders, briefing books, and internal client correspondence.
• Deliver clear, timely, and articulate communication with clients and internal teams.
• Produce creative, consistent, and media-ready pitches that drive placements.
• Lead reporting efforts, leveraging analytics tools to measure results and refine strategies.
• Present performance updates and campaign insights clearly and confidently to clients.
• Collaborate across departments and specialty teams to ensure seamless service integration.
• Help evaluate and implement AI tools into workflows to increase efficiency, speed, and creativity.
• Mentor junior team members through coaching, feedback, and day-to-day support.
• Foster a collaborative team environment that encourages open communication, shared learning, and creative thinking.
• Model a respectful, proactive, and professional attitude across all teams, clients, and agency partners.
• Support strong team dynamics by managing up and down effectively.
• Participate in new business efforts, from research to presentation.
• Contribute to Highwire’s thought leadership by writing blog posts and engaging with our social channels.
• Attend and encourage participation in networking events and industry panels.
• Help identify opportunities for operational or cultural improvements and share ideas with leadership.

Requirements

• 3–5 years of PR/communications experience in an agency setting.
• Background in B2B technology sectors such as AI, fintech, enterprise SaaS, and infrastructure.
• Demonstrated success in developing media relationships and securing impactful placements.
• Strong writing and editing skills across a variety of formats and audiences.
• Experience managing multiple priorities and leading day-to-day client work.
• Comfort with data, analytics, and ROI reporting.
• A growth mindset, collaborative spirit, and desire to lead within a team environment.

Qualifications

• Advanced degree in Communications, Marketing, Journalism, or related field.
• Proven ability to manage and execute complex PR campaigns.
• Excellent interpersonal and communication skills, with the ability to build and maintain strong client relationships.
• Ability to handle multiple tasks simultaneously and prioritize effectively.
• Strong analytical and problem-solving skills.
• Experience with digital and social media platforms.
• Knowledge of SEO and content marketing principles.
• Experience with CRM systems and project management tools.

Skills

• Strategic thinking and planning.
• Media relations and pitching.
• Content creation and editing.
• Analytics and reporting.
• Collaboration and teamwork.
• Client management and relationship building.
• Project management and time management.
• Data analysis and interpretation.

Benefits

• Competitive salary range of $63,000 to $90,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data.
• A competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth.

Pay

The salary range for this position is $63,000 to $90,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data.

Schedule

This role offers a flexible hybrid work model tailored to your schedule and lifestyle, with three in-office days per week for those located within commuting distance of our New York, NY or San Francisco, CA offices, and fully remote options for candidates in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.

Location & Work Environment

Highwire offers both remote and hybrid work options, depending on where you live. Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week. Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..