Senior Account Executive, Tourism PR

Responsibilities

• Serve as primary day-to-day contact for client accounts, building strong and trusted relationships
• Develop and execute strategic public relations programs aligned with client objectives
• Create compelling media materials, including strategic media angles, media pitches, press releases, briefing documents, etc.
• Identify and secure earned media opportunities across traditional, digital, and social channels
• Provide strategic counsel to clients based on industry trends, competitive landscapes, and emerging media opportunities
• Build and maintain relationships with media, journalists, influencers, and industry stakeholders
• Develop and manage project budgets; supervise billing, activity/status reports, and timely completion of timesheets
• Oversee operational performance of accounts, ensuring quality work, and deadline and budget adherence
• Act as client lead when appropriate; address client issues thoughtfully and effectively
• Support new business initiatives, including proposal development, research, and pitch presentations
• Mentor and guide junior team members

Requirements

• A minimum of three (3) years of work experience in a public relations services firm, journalism, or communications
• Bachelor's Degree (BA/BS) required; graduate degree in public relations, communications, journalism, or a relevant specialty
• Specific knowledge of the travel industry; experience working with travel and entertainment clients

About the role

Newlink is a strategic consulting firm dedicated to helping organizations transform challenges into opportunities through innovation, collaboration, and purpose-driven strategies. Our multicultural team operates in the U.S., Latin America, and Europe, sharing a passion for generating real impact through engagement.