Senior Account Executive, Publicity

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting. Senior Account Executive, Publicity Location: Boston, MA (Hybrid) Allied Global Marketing is hiring an experienced Senior Account Executive to join our Publicity team, supporting clients across the travel, hospitality, entertainment, B2B, and lifestyle industries. The Senior Account Executive will lead day to day client work and national publicity initiatives from planning through execution and analysis. This role requires strong client relationship management, strategic thinking, excellent writing, and established media and influencer relationships across Massachusetts and national markets. The Senior Account Executive will serve as a primary client contact, develop and execute strategic earned media programs, secure meaningful coverage, coordinate media and influencer opportunities, and mentor junior team members. This individual will manage multiple accounts with limited oversight while maintaining high standards for client service, organization, reporting, and results. At Allied Global Marketing, we embrace the thoughtful and responsible use of generative AI to enhance creativity, strategic thinking, and operational efficiency. Team members are expected to use in house AI tools to support research, brainstorming, writing, media analysis, strategic planning, reporting, presentation development, meeting summaries, and workflow optimization while maintaining accuracy, confidentiality, sound judgment, and strong client service. Duties Include, But Are Not Limited To Client Relations / Account Management Serve as a lead day to day client contact and maintain strong, transparent relationships with assigned clientsDevelop a deep understanding of each client’s business, industry, communications goals, audiences, and competitive landscapeLead client meetings and calls with confidence, clear recommendations, and limited senior oversightTranslate client goals into actionable communications plans, timelines, deliverables, and campaign prioritiesAnticipate client needs and potential challenges, recommend solutions, and escalate material risks appropriatelyManage expectations and deliver commitments accurately, on time, and within agreed scopeCreate polished client materials, including plans, presentations, briefing documents, meeting recaps, reports, and strategic recommendationsMaintain accurate project tracking, documentation, time reporting, and account organization across multiple assignmentsSupport crisis communications and issues management by working with senior leadership on strategy and implementationUse AI tools to strengthen research, planning, writing, analysis, reporting, and workflow efficiency while applying professional judgment and human review Media Relations / Campaign Execution Develop and execute strategic publicity programs with limited senior oversightCreate timely story angles, press releases, pitches, media alerts, talking points, run of shows, and other press materials that require minimal editingLead media strategy, target development, outreach, follow up, and placement efforts across local, regional, and national outletsSecure meaningful coverage, including opportunities with tier one publications, broadcast outlets, digital platforms, and relevant creatorsBuild and maintain trusted relationships with journalists, producers, editors, creators, and influencers across assigned categoriesStay current on journalist beats, outlet priorities, editorial calendars, cultural moments, and changes across the media landscapeCoordinate interviews, broadcast segments, desksides, press visits, photoshoots, events, and media or influencer attendance at client activationsMonitor industry trends and competitive activity to identify proactive opportunities and recommend strategic pivotsTrack and evaluate coverage quality, reach, message delivery, and campaign performance, then translate results into clear insights and next stepsUse approved AI tools for ideation, research, media analysis, pitch development, and reporting without substituting generated output for verified facts, original thinking, or relationship based outreach Staff Development Mentor and support Account Executives, Account Coordinators, and other junior team members across assigned accountsDelegate work effectively, communicate clear expectations, and maintain quality controlReview and edit junior team members’ work and provide timely, constructive feedbackHelp junior staff strengthen writing, research, reporting, media relations, client service, organization, and responsible AI useFoster collaboration, accountability, positive morale, and a shared commitment to client results Agency Development Develop a strong understanding of services offered across Allied Global MarketingCollaborate with teams across the agency to support integrated client programsContribute to new business research, strategy, proposal writing, pitch materials, presentations, and prospect meetingsRepresent Allied professionally at industry events, media meetings, client activations, and networking opportunitiesIdentify practical ways approved AI tools can improve team processes, output quality, and efficiency Personal Development Build trust with clients, Allied’s leadership team, colleagues, media, and influencers through sound judgment, strong writing, and professional communicationMaintain professional conduct in all business and social situationsContinue developing strategic thinking, leadership, presentation, creative problem solving, and account management skillsStay informed about media, culture, technology, client industries, and the broader marketing landscapePractice honesty, integrity, and transparency across all professional relationshipsTake ownership of annual goals and professional development planning while remaining open to constructive coaching Requirements Bachelor’s degree in communications, marketing, public relations, journalism, or a related discipline preferred5 or more years of comparable agency, corporate communications, or in house public relations experienceDemonstrated experience leading day to day client work and executing strategic publicity campaigns with limited oversightProven success securing meaningful placements with national, regional, and Massachusetts mediaStrong media and influencer relationships across relevant hospitality, lifestyle, entertainment, and business categoriesExcellent writing, editing, presentation, and verbal communication skills, including consistent application of AP StyleStrong journalistic instincts and the ability to adapt voice, tone, and story positioning for different brands and audiencesStrong organization, time management, and ability to manage multiple accounts, priorities, and deadlines in a fast paced environmentDemonstrated ability to mentor junior staff, delegate effectively, and provide constructive feedbackWorking knowledge of AI tools used for research, ideation, writing support, media analysis, reporting, presentation development, and workflow managementAbility to use AI responsibly by verifying accuracy, protecting confidential information, following agency and client policies, and applying appropriate human reviewProficiency in Microsoft Office and relevant project management, media intelligence, reporting, communications, and social media toolsAbility to work independently and collaboratively in a hybrid environment, with regular in person work and meetings in the greater Massachusetts areaProfessional experience or a strong interest in hospitality, lifestyle, entertainment, or B2B communications preferredExperience supporting multicultural communications and publicity efforts, with exposure to Hispanic/Latino, Black/African American, AAPI, LGBTQ+ and other diverse audiences and media, is a plusFluency or professional proficiency in a language in addition to English, such as Spanish, Portuguese, Mandarin or another language relevant to multicultural audiences, is a plusFlexible schedule allowing for occasional nights, weekends, and travel based on client needs Details The salary range for this full-time position is $70,000-$80,000 annually.This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). We also offer 10 company paid holidays. Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.