Senior Account Executive, Fashion & Retail

About the role

SHADOW is looking for a Senior Account Executive to join our growing fashion and retail team. This role is ideal for someone with 5+ years of experience who loves shaping narratives, thrives in fast-moving environments, and is passionate about helping brands tell meaningful stories. You'll be responsible for managing teams, counseling clients and generating strong results across a number of client projects.

Responsibilities

• Serve as a senior partner to clients, offering sharp strategic counsel and trusted execution; own relationships and lead day-to-day communications.
• Lead the development of executive visibility roadmaps, identify and pitch strategic media and speaking opportunities, and act quickly to create or respond to news.
• Manage the daily workflow of three to six accounts simultaneously while driving consistent results; communicate account priorities and collaborate with others.
• Develop, deliver and lead strategic client programs and initiatives; be an innovative thinker and set the standard for creativity, using industry connections and credibility to secure impactful coverage.
• Serve as the first point of contact for clients, acting as both mouthpiece and ear for your teams.
• Help institutionalize best practices, build internal tools, share opportunities, and contribute thought leadership that benefits the agency and clients.

Requirements

• 5+ years of experience in fashion/retail account management or related field.
• Experience managing teams, counseling clients, and generating strong results across client projects.

Qualifications

• Proven track record of breakthrough campaigns, activations, and placements that you have personally led, making an impact for clients and in the industry.
• Experience securing high-impact placements, profiles, and recognition in top-tier fashion, retail trade, and business outlets.

Skills

• Strategic mindset: thinking beyond the press release, bringing fresh, forward‑thinking approaches to brand narrative and product launch.
• Established industry connections: deep bench of contacts across fashion, retail, trade, broadcast media, industry events, conferences, and podcasts; ability to turn relationships into results.
• Strong written and verbal skills: distilling complex ideas into clear, persuasive narratives for op‑eds, award submissions, press materials, and executive briefings.